SAN FRANCISCO, June 18, 2013 /PRNewswire/ -- Digital visionary Chan Suh, the noted innovator and co-founder of interactive powerhouse Agency.com, has joined Prophet as a Senior Partner and Chief Digital Officer. Based in Prophet's New York office, he is charged with helping Prophet set tomorrow's standards for brand-led digital transformation.
A well-known leader in the digital strategy space, Suh brings more than 20 years of experience to Prophet. He joins from Broome Crosby Ltd., a consultancy that develops digital commerce and social innovations. There, he served as the head of the Samsung Digital Innovation Team, a center of excellence for Samsung Electronics in leading web, social and mobile advances.
"Chan's rich perspective as a digital strategist will be instrumental to Prophet as our practice in the space continues to expand. He provides the alchemy that will blend the brand strategy DNA of Prophet with the promise of digital to transform how brands inspire, influence, and compel people," said Michael Dunn, Chairman and CEO of Prophet. "We and our clients are fortunate to have the opportunity to benefit from his knowledge and the vision that has characterized his work over the years."
"I'm excited to work with Prophet's portfolio of highly regarded brands and help clients meet the challenges of today's dynamic operating environment," Suh said.
He added: "Amidst all the pressures on marketers to navigate the fragmenting media landscape or focus on technical capabilities, the most successful will be those who take a broad view and define a proper grounding for the brand's position, vision and purpose. A well-articulated brand strategy includes digital thinking from the start and Prophet is in a unique position to lead that."
From 1995 until 2009, Suh was Chairman and CEO of Agency.com, a company he co-founded. Starting with $80 and a belief in the digital future, Agency.com grew from a two-person shop to 1,800 employees in 14 offices in U.S., Europe and Asia, helping clients such as 3M, American Express, Apple, British Airways, British Telecom, Discovery Channel, Ebay, Energizer, HP, Ikea, LG, Mars, MetLife, Motorola and Nike. He led the company through its NASDAQ IPO and subsequent privatization.
Suh got his start in marketing in the publishing industry working with powerhouses like New York Magazine, Details, Life Magazine, and Time Inc.'s Vibe Magazine. There, he learned about and embraced the idea of interactive businesses. He helped to create Pathfinder, a single destination for all of Time's magazines--an early version of today's newsstand app.
A native of Seoul, Suh attended Sarah Lawrence College. He serves on several boards of directors, Taproot Foundation and Daniel's Music Foundation. He and his family reside in New York.
Prophet is a strategic brand and marketing consultancy with offices around the world. It helps companies win by delivering inspired and actionable ideas. Prophet has worked with leading brands such as BMW, Cisco, GE, McDonald's, Johnson & Johnson and Zurich Financial on a broad scope of projects in its areas of expertise: brand, marketing, innovation, design, digital and analytics.