Changing Childhood: "Bring Back Play" Study From Relay Shows Family Life is Suffering from Screen Overload
Screen time far outpaces outdoor play time with only 9% of kids considering outdoor play their favorite activity; 52% of parents deal with their children's anger and frustration when telling them to put away or turn off their screens
RALEIGH, N.C., Sept. 19, 2018 /PRNewswire/ -- North Carolina-based Relay, the screen-free, super-fun, kid-tough smartphone for kids by Republic Wireless, today released the results of an extensive survey on the impact of screen time on families. The results of Relay's "Bring Back Play" study shed light on the impact caused by a shift away from outdoors free play to screen time. And, the results indicate that most families have lost the balance at home.
The shift in how time is spent at home is undeniable. Key findings include:
Families are dealing with screen overload at home;
The average household has 15 tech devices - 10 of them with screens;
On average, that is 3.7 devices and 2.4 screens per person.
Kids as young as six are asking parents for a smartphone and by the age of 12 most parents have given in;
By the time they are six, almost half (49%) have already asked for a smartphone;
By the time they turn 12, more than half (63%) of all kids have a smartphone.
Screen time has become a full-time job for kids;
Teenagers (12 to 17 year-olds) are spending 45 hours in front of screens weekly;
Six to 11 year-olds are spending 33 hours in front of screens each week.
The increase in screen time has killed kid's desire for outdoor play and other activities;
Only one in 10 kids (nine percent) consider outdoor play their favorite activity;
One-third of kids (34%) would pick more screen time over other activities.
The decline in outdoor play represents a huge shift from how parents spent their childhoods;
While 73% of parents fondly remember playing outdoor games with friends, like Four Square, Tag, and Capture the Flag, only nine percent of kids (ages 6 - 11) say outdoor games are their favorite;
Parents agree that current levels of screen time are unhealthy and changing their kids for the worse;
42 percent of parents believe kids today have less independence than they did when they were growing up;
51 percent of parents believe kids are less imaginative than they were growing up;
Parents struggle to find screen time balance but most have lost the balance;
The majority of parents (76%) agree too much technology is a "bad thing" at home;
More than half of parents (59%) have found that screens time interrupts quality time within the family.
"We conducted this survey to gain more understanding on how technology at home is impacting kids lives and family dynamics," said Chris Chuang, CEO of Relay and Republic Wireless. "We created Relay as a tool to help families stay connected without relying on smartphones that can also impact kid's play time habits. Especially for families with younger kids, we advocate for finding screen time balance in the home and the Relay is designed to help parents and kids in that mission."
The study also highlights that screen time is often at the root of household strife. Additional findings include:
A third (36%) of parents frequently argue with their kids about screen time and about a quarter (26%) argue with each other about how much screen time should be allowed;
52% of parents suffer their children's anger and frustration when telling them to put away or turn off their screens;
Screen time is synonymous with punishments at home;
79% of parents say that their kids lose screen time due to misbehavior or not accomplishing assigned chores, homework or other activities;
50% of parents also say that their kids can earn screen time back by accomplishing other activities away from their screens including tasks around the house, reading and homework.
Achieving screen balance at home while staying connected as a family is at the heart of the Relay mission and technology. By developing a screen free communications device Relay aims to help families look-up again while still staying connected. Relay combines the range of a phone with the fun of a walkie talkie - for a simple, screenless, voice connection that makes staying in touch easy.
About The Study:The Relay Bring Back Play Study was fielded online by Republic Wireless from April 27, 2018 to May 2, 2018 in partnership with Critical Mix, a global insights data provider and owner of consumer online survey panel, OneOpinion. A total of 1,403 parents of children aged 6-11 were interviewed across the US. The margin of sampling error for total respondents (N=1,403) is +2.6 percentage points.
About Critical Mix Critical Mix creates insights that drive business decisions with easy, collaborative tools to access global target audiences, program engaging surveys and visualize results. Insights professionals around the world rely on Critical Mix's simplified solutions to innovate and grow. Critical Mix is passionate about providing the best customer experience in the industry. Supporting every project with a dedicated, always-available team of professionals who anticipate needs and provide thoughtful customer care. The company operates globally with locations throughout North America, Europe, and Asia.
About Relay Relay is a screen-free smartphone that kids love and parents trust. The device is as easy to use as a walkie talkie and connects seamlessly to both nationwide 4G LTE and WiFi networks, which gives it unlimited nationwide range. Relay was designed by considering kids needs first, unlike its competitors who often prioritize the needs of parents. The device is durable, water-resistant, and ensures that customer data is never stored or monetized in any way. Relay is a proud supporter of Common Sense Media.
About Republic Wireless Headquartered in Raleigh, North Carolina, Republic Wireless is a team of innovators who live to provide families with remarkably simple, affordable, and safe ways to stay in touch. Most well-known for pioneering WiFi calling for smartphones and saving customers over $500 million off their cell phone bills, Republic recently announced Relay, a nationwide cell phone alternative that kids love and parents can trust. The company has been recognized as a top carrier choice by Consumer Reports; best basic plan by Money magazine and for excellence in customer service by PC Magazine.