Charge Reimagines The Cycling Experience With The Launch Of Electric Bikes
NEW YORK, June 24, 2020 /PRNewswire/ -- Charge, beloved by the cycling community since 2004, is redefining the cycling experience with the launch of electric bikes, making it even easier for anyone to enjoy life on wheels. Combining flawless design with the latest technology and a direct-to-consumer model, Charge electric bikes reimagine cycling from every angle, from how bikes are built to how they are bought, shipped, assembled, and stored.
Since its inception, Charge, which is owned by Dorel Industries, Inc. (TSX: DII.B, DII.A) alongside iconic cycling brands such as Schwinn, Cannondale, GT and Mongoose, has been committed to making cycling accessible to everyone with its assortment of well-priced, durable bikes that are both easy and fun to ride.
In keeping with that mission, it became clear to Charge that electric bikes have the ability to remove even more barriers to cycling than a traditional bike can, and open up the activity to more people who wouldn't previously consider riding a bike. After many years of research and consideration, Charge decided to pivot all of its efforts into electric, developing a range of sophisticated yet affordable electric bikes that speak to the future of transportation.
"We know how to make cycling easy and accessible; it's what we've done for years," says Charge founder Nick Larsen. "Electric bikes make it even easier and more fun for people to cycle, whether they are seasoned riders or getting back on a bike for the first time in a long time. The team felt that the timing is finally right, with advancements in technology, to shift our focus to electric and bring a high quality, beautifully designed line of electric bikes to market at a competitive price point."
Charge's first-ever line of electric bikes redefines the traditional bicycle with a standard set of innovative features across three models. The City is designed for urban commuting, the Comfort for leisurely, upright rides and the XC for off-roading. Easy to set up, own, and ride, features include:
- Direct shipping and easy assembly in a few minutes
- Foldable handlebars and pedals for easy storage
- Option to pedal or coast by adjusting the amount of assistance desired
- Battery life that lasts up to 50 miles and remaining miles tracked on handlebar display
- Batteries can be charged on the bike or easily removed to charge in the home or office
- Air pressure indicators on Goodyear tires flash red or green, telling you when to add air
- Competitively priced at US$1499 for the City and Comfort models, and US $2299 for the XC
"We are completely rethinking everything about the cycling experience with the launch of Charge electric bikes," said Peter Woods, CEO of Dorel Sports, parent company to Charge. "We wanted to address the factors that deter people from cycling, while creating a seamless shopping experience from start to finish. Buying, assembling, storing, and riding a bike has never been easier, and we are thrilled to bring the freedom of cycling to even more people."
For example, storage is always a challenge when owning a bike, especially for city dwellers. The team came up with a simple, space-saving solution: handlebars and pedals that can fold closed. In this way, Charge bikes can be easily stored in an apartment, garage or on a bike rack and still be ready to ride in seconds.
As part of Charge's commitment to environmental conservation by reducing dependence on automobiles, its packaging is intentionally designed to minimize waste by eliminating all foam and using 100% recyclable materials. With plans to sell directly to consumers, the box was specially designed to ship the bike nearly fully assembled so customers can assemble the bike in just four simple steps.
Charge electric bikes are available for cyclists of all ages and skill sets. Charge bikes are available to purchase online in the US at chargebikes.com and through a few select Independent Bike Dealers (IBD) in key markets nationwide.
For an effortless, exhilarating and electric adventure, visit chargebikes.com to learn more.
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About Charge:
Charge electric bikes redefine the cycling experience and make it easy for anyone to enjoy life on wheels. By combining flawless design with the latest technology, Charge reimagines cycling from every angle, from how bikes are built to how they are bought, shipped, assembled, and stored.
Charge, which is owned by Dorel Industries, Inc. alongside iconic cycling brands such as Schwinn, Cannondale, GT and Mongoose, first came onto the scene in the UK in 2004 with a mission of making cycling accessible to everyone. The brand reached widespread acclaim in the cycling community for its offering of well-priced, durable bikes that are fun to ride. After many years of research and consideration, Charge decided to entirely pivot operations to the US and focus solely on electric bikes, allowing them to reach even more cyclists and to break down the barriers associated with cycling, from biking up hills to working up a sweat on the ride to the office.
About Dorel Industries, Inc.
Dorel Industries, Inc. (TSX: DII.B, DII.A) is a global organization, operating three distinct businesses in juvenile products, bicycles and home products. Dorel's strength lies in the diversity, innovation and quality of its products as well as the superiority of its brands. Dorel Juvenile's powerfully branded products include global brands Maxi-Cosi, Quinny and Tiny Love, complemented by regional brands such as Safety 1st, Bébé Confort, Cosco and Infanti. Dorel Sports brands include Cannondale, Schwinn, GT, Mongoose, Caloi and IronHorse. Dorel Home, with its comprehensive e-commerce platform, markets a wide assortment of domestically produced and imported furniture. Dorel has annual sales of US$2.6 billion and employs approximately 8,900 people in facilities located in twenty-five countries worldwide.
SOURCE Charge
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