Cheeky and Mario Batali Help Put the Spoon in "Spoontember" During Feeding America's Hunger Action Month
LOS ANGELES, Sept. 2, 2015 /PRNewswire/ -- This September, Cheeky™ and renowned chef Mario Batali are teaming up to support Feeding America® for the launch of Spoontember™, its national awareness campaign establishing the orange spoon as a symbol for ending hunger.
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As a part of Hunger Action Month™, the Spoontember campaign encourages people to balance a spoon on their nose, take a "spoon selfie" photo, and challenge friends to do the same via social media.
Cheeky's Chief Culinary Ambassador Mario Batali has helped kick off the campaign challenging his friends to take a "spoon selfie." For every Twitter and Instagram post tagged with #Spoontember, @FeedingAmerica, and @Cheeky_Home, Cheeky will donate a meal* through Feeding America.
Feeding America, the nation's leading hunger-relief organization, created Hunger Action Month to raise awareness of hunger in the United States. Today, more than 49 million people in America face hunger. Spoontember calls upon the nation to rally behind the spoon and spread awareness.
Cheeky, a lifestyle brand known for on-trend paper plates, produced the official orange cutlery for Spoontember. The disposable cutlery is available for a limited time at Target® stores nationwide and Target.com. For every purchase of Cheeky products, Cheeky donates a meal* to someone in need. Cheeky has also generously donated cutlery to 180 food banks to support Spoontember initiatives across the country.
"We are grateful for Cheeky's enthusiastic support, both in helping to provide meals for families and orange spoons for our food banks," says Nancy Curby, Vice President of corporate partnerships at Feeding America. "They're helping us bring Spoontember to life and the conversation of food insecurity to the table."
"Since Cheeky's launch just ten months ago, we have helped to provide nearly 4 million meals to Feeding America," says Cheeky Founder, P.J. Brice. "Spoontember is a brilliant way to get involved. Take a spoon selfie to support Feeding America!"
To see "spoon selfie" photos from Feeding America supporters and to learn more about how you can help take action to solve hunger, visit FeedingAmerica.org/HungerActionMonth.
ABOUT CHEEKY: Cheeky is a lifestyle brand redefining the boring paper plate and helping end hunger in the process. Cheeky initial products include brightly colored paper and plastic tableware available exclusively at Target stores. For each Cheeky item purchased at Target, Cheeky helps donate a meal through its partnership with Feeding America. Since Cheeky launched in November 2014, the company has already donated close to 4 million meals. Find us online at cheekyhome.com and on Instagram @cheeky_home.
ABOUT MARIO BATALI: Critically acclaimed chef, restaurateur, award-winning author, and television personality, Mario Batali is one of the most recognized and respected chefs working today. With twenty-six restaurants and a host of television shows, including The Chew on ABC daytime, Mario has created a successful restaurant and culinary empire in New York, Los Angeles, Las Vegas, Singapore, and Hong Kong. Mario is also the James Beard Award-winning author of ten cookbooks. His most recent work, America Farm to Table (Grand Central Life & Style) was released this past October. In 2008, Mario started the Mario Batali Foundation with the mission of feeding, protecting, educating and empowering children worldwide. To learn more about Mario and his many ventures, visit www.mariobatali.com.
ABOUT FEEDING AMERICA: Feeding America is the nationwide network of 200 food banks that leads the fight against hunger in the United States. Together, we provide food to more than 46 million people through 60,000 food pantries and meal programs in communities across America. Feeding America also supports programs that improve food security among the people we serve; educates the public about the problem of hunger; and advocates for legislation that protects people from going hungry. Individuals, charities, businesses and government all have a role in ending hunger. Donate. Volunteer. Advocate. Educate. Together we can solve hunger. Visit www.feedingamerica.org, find us on Facebook or follow us on Twitter.
*For more information visit cheekyhome.com/spoontember
SOURCE Cheeky
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