ChefsBest® Expands Services with Content Creation
Addresses Brand Managers' Challenge to Compete in the Digital Space
SAN DIEGO, March 4, 2020 /PRNewswire/ -- ChefsBest®, a research and sensory testing organization that enhances product image through a rigorous taste validation process and seal of approval, will now offer digital content support to advance marketing programs and engage consumers beyond the shelves. Through their Center for Taste located outside of San Francisco, ChefsBest will provide qualifying brands programs designed exclusively for food and beverage companies.
ChefsBest will bring its most valuable assets, such as the proprietary Sensory Attribute Quality Analysis (SAQA)™ evaluation method, a team of executive-level chefs certified as Master Tasters, and the coveted medallion (which has been in the market for nearly 20 years) to an evolved, turnkey process for brands. Licensee Mr & Mrs T was one of the first brands to engage at this new level, along with several other qualifying brands for 2020, including new licensee The Best Bar Ever® – a refrigerated protein bar, with award winning taste.
"Brand managers are under pressure to produce more digital marketing content, not only internally, but from retailers as well. We all know, the power to connect with customers on digital platforms is immense, so buyers are asking them 'What is your digital plan?'" said Chris Faridniya, ChefsBest Director of Sales and Marketing. "The challenge is to generate engaging content – photo, video and more – at scale that consumers can relate to, and we can help with that through unmatched authenticity, as a third-party organization where brands prove their value following our rigorous tasting and award programs."
"As a beverage brand, we understand the value of the ChefsBest seal," remarked Katie Webb, Vice President of Marketing for Keurig Dr Pepper, "Extending our partnership with ChefsBest was a natural progression to amplify our message to a wider, digital audience and communicate authentically about the high-quality taste and excellence that Mr & Mrs T provides."
Authenticity in marketing is key to building trust with consumers. Therefore, as part of ChefsBest's licensing agreements, all brands receive professional photos from the tasting that they can leverage across all channels. Brands can elect to extend the collaboration to include:
- Social-sized images with taste validation quotes
- Recipes generated by ChefsBest Certified Master Tasters (utilizing the award-winning product)
- Recipe videos featuring ChefsBest Master Tasters
- Summary video of the tasting process and award-winning results from ChefsBest's Sensory Director
- Video and other content to support brand sales teams during the sell-in process to retailers
"Third party valuations are powerful for marketers, and with our ability to substantiate advertising claims, legal teams are embracing what we do as well," added Faridniya. "We want to be an industry resource that can help brands make better content, while staying true to our core value of taste claims validation. Not all brands will qualify, but those that do (like The Best Bar Ever®), can unlock the power of an endorsement from ChefsBest, which has proven effective for nearly two decades. There is simply no other organization that can provide what we can."
Visit the ChefsBest website to learn more about SAQA, The Center for Taste, ad claim substantiation and information on content marketing programs designed exclusively for food and beverage brands.
ABOUT CHEFSBEST®
ChefsBest guides consumers to high quality through a rigorous proprietary sensory evaluation process and supporting content marketing programs. ChefsBest is headquartered in San Diego, Calif. and a Center for Taste outside San Francisco, Calif. ChefsBest has completed tastings for private label, emerging, and top national brands, bestowing its awards on qualifying high-quality products in the market. ChefsBest awards are a nationally recognized trust mark and are used by many top companies in the consumer-packaged goods industry including Church and Dwight, Keurig Dr Pepper, Kraft-Heinz, B&G Foods and more. For more information, visit ChefsBest.com.
SOURCE ChefsBest
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