Chegg Launches New Initiative With Bing Rewards to Help College Students Save Money

SANTA CLARA, Calif., Oct. 12, 2011 /PRNewswire/ -- Chegg, the social education platform, today announced the launch of a new initiative to offer Chegg and Cramster gift cards as a redemption option to Bing Rewards members. Bing Rewards is the loyalty program from Bing, the decision engine from Microsoft. Bing Rewards members earn credits for searching the web with Bing and learning about new features to help them find information and make decisions more quickly. The initiative extends Chegg's reach to the growing base of Bing Rewards members. Now college and college-bound students can get additional cost savings by joining Bing Rewards and earning gift cards for Chegg's textbook rentals and homework help.

"We wanted to engage our growing member base of college students in a way that is relevant to what matters most to students," said Liz Tassey Gerber of Bing. "Having Chegg and Cramster gift cards as a redemption option for Bing Rewards members supports students by saving them money and time on textbooks and coursework."

The Bing Rewards program helps members get the most out of their Bing experience by notifying them about new features that help them make faster and more informed decisions when searching the web. Members earn credits for searching on Bing or learning new features. Credits can be redeemed for a variety of rewards including Microsoft Points for Xbox Live, a wide selection of gift cards and more. Starting today, Bing Rewards members will be able to redeem their credits for $5 gift cards to put towards services on Chegg.com and the company's homework help site, Cramster.com.

"As we partner with external brands, we look for those that share our mission of saving students time, money and helping them get smarter," said Elizabeth Harz, VP, Business Development for Chegg. "It's a pleasure to work with Bing Rewards and provide students with additional value."

Chegg has recently begun working with brands that are interested in reaching high school and college students. Chegg's loyal audience has indicated an interest in connecting with products and services beyond Chegg's educational offerings within the network. Brands are able to engage through a 360 degree marketing services platform, including inbox sampling, a national concert tour, on campus brand activation and a variety of digital offerings including the recently launched Chegg Deals platform. Chegg Deals offer college students additional savings on the products they need and desire most.

Chegg has transformed from a textbook rental company to a social education platform and a service that connects with students throughout their education lifecycle from high school, through college to their first job. 

To learn more about Bing Rewards credits redeemable for Chegg and Cramster gift cards, please visit http://www.discoverbing.com/rewards/web

SOURCE Chegg