NEW YORK and SAN FRANCISCO, Jan. 29, 2019 /PRNewswire/ -- Military-grade ad-verification company CHEQ, and RiskIQ, the global leader in attack-surface management, today announced a partnership providing both companies' clients access to an end-to-end suite of digital advertising-security solutions. The combination of CHEQ's autonomous brand safety, viewability, and ad-fraud prevention, and RiskIQ's ad-scanning for malware, hijacking, and ad injection creates visibility and protection across the entire digital advertising supply chain.
The move is part of a shared vision to afford advertisers, platforms, and publishers a greater sense of security and control over their online presence. Working with CHEQ and RiskIQ, both supply-side and demand-side clients will enjoy greater protection from bad advertising environments as well as from malicious advertising threats while eliminating digital risk and increasing ROI on ad-spend.
"At CHEQ, we've been introducing the next generation of AI-driven tech to help transform ad verification and provide the ecosystem with better brand safety, viewability and fraud prevention," said Guy Tytunovich, Founder and CEO of CHEQ. "Similarly, RiskIQ have positioned themselves as the category innovator in online threat protection against phishing and malware. Together, we're providing a 360-degree proposition to keep brands, publishers and other online entities safe against unacceptable environments and malicious actors."
"CHEQ's innovative ad-verification and anti-fraud capabilities are the perfect complements to RiskIQ's real-time visibility into the digital advertising ecosystem, which enables deactivation of malicious ads and trust across your network, supply partners, and publications," said Lou Manousos, Co-founder and CEO of RiskIQ. "Our shared commitment to innovation in the ad space—CHEQ's AI-driven approach to viewability and RiskIQ's URL scanning and mass-crawl data collection for detecting malicious content--make up the perfect stack for any organization participating in the digital advertising ecosystem."
RiskIQ recently released 'The Anatomy of an Attack Surface: Five Ways Hackers are Cashing In' a data-driven exploration of five different approaches hackers take to target businesses by capitalizing on the weakening of the corporate perimeter due to customer and partner interactions moving online.
In October, CHEQ, in conjunction with the IPG Media Lab and IPG's MAGNA, released the results of "The Brand Safety Effect." The study examined how ads that appear near negative content can adversely affect consumers' perception of brands.
CHEQ is a global cybersecurity company and a pioneer of Autonomous Brand Safety, protecting the digital ad spend for the world's leading brands. With offices in Tokyo, New York and Tel Aviv, CHEQ is transforming ad verification by introducing military-grade AI to tackle brand safety, ad-fraud and viewability preemptively and in real-time. Backed by Battery Ventures, the company's mission is to help sustain the digital ecosystem by protecting advertisers from the risks of online advertising and helping them regain confidence in the space.
For more information, please visit https://www.cheq.ai
RiskIQ is the leader in digital threat management, providing the most comprehensive discovery, intelligence and mitigation of threats associated with an organization's digital presence. With more than 75 percent of attacks originating outside the firewall, RiskIQ allows enterprises to gain unified insight and control over web, social and mobile exposures. Trusted by thousands of security analysts, security teams and CISO's, RiskIQ's platform combines advanced internet data reconnaissance and analytics to expedite investigations, understand digital attack surfaces, assess risk and take action to protect the business, brand and customers. Based in San Francisco, the company is backed by Summit Partners, Battery Ventures, Georgian Partners and MassMutual Ventures.
Front Lines Media