Cheri Wells Joins Creative Channel Services as Vice President, Field Services

LOS ANGELES, May 26 /PRNewswire/ -- Creative Channel Services (CCS), a leading integrated retail marketing agency, today announced that Cheri Wells has joined the company as vice president of Field Services.

With a focus on expanding CCS' national field coverage, Wells oversees the agency's syndicated field marketing and assisted-selling programs. An 18-year veteran of the retail industry, she has built up a wealth of knowledge in developing, deploying and managing large-scale field sales and marketing teams.

"CCS is fortunate to have Cheri leading our field services practice," said Andy Restivo, the agency's president and CEO. "With her experience and insight, our manufacturer clients and retailer partners will benefit greatly."

Wells comes to CCS after serving as president and CEO of Strategic Merchandising Partners (SMP) for more than 13 years. In her career, she has worked in many sectors of the retail industry, including consumer electronics, grocery, mass merchants, and the office and specialty channels. Her notable past clients include Sony Home Entertainment, Macy's, H&R Block, Disney, LucasArts, Coinstar, ZoomSystems and Redbox. Prior to joining SMP, Wells worked as director of channel marketing and merchandising for Knowledge Adventure, a leader in educational software mostly known for their Jumpstart brand. She majored in mass communications at the University of Missouri-Kansas City.

Wells joins a company on the rise. In 2009, CCS increased its roster of consumer-electronics and home-appliance manufacturer clients to 127, and grew the number of unique users on CyberScholar, the No. 1 online electronics and home-appliance product-knowledge portal, by 23 percent.  CCS utilizes both in-store and online marketing resources to ensure that retail personnel can help shoppers make informed product-buying decisions at the point of sale.

About Creative Channel Services, LLC

Creative Channel Services (CCS) is a leading retail marketing agency that improves sales and profitability for our manufacturer and retailer clients. Through the company’s proprietary CyberScholar Retail Network® and exclusive retail partnerships, CCS’ unique approach to in-store marketing solutions accelerates client sales performance by connecting brands with 15,000 stores and 185,000 retail professionals who recommend and sell products to up to 3,000,000 customers each day. Established in 1995 and headquartered in Los Angeles, CCS is a part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

SOURCE Creative Channel Services, LLC