PLANO, Texas, Oct. 7, 2015 /PRNewswire/ -- The rumor mill has been churning in Montana and, it turns out, the rumors are true! Chester Cheetah, the official spokes-cheetah of the Cheetos brand, one of the flagship brands from PepsiCo's Frito-Lay division, is trying his paw at politics by campaigning for mayor of the town.
"When he discovered there was a town in Montana that proudly shared his name, he couldn't resist bringing his unexpected brand of mischief to its citizens," said Jeff Klein, vice president of marketing at Frito-Lay brands. "Looking to unseat the incumbent mayor, Chester has something up his sleeve for the upcoming election. Well, he would, if cheetahs had sleeves."
But why is Chester Cheetah jumping paws first into the political pool? The fun-loving feline is giving Americans hungry for something new to chew on this election cycle - a bipartisan, if not cheesy way, to have some fun with politics. That's why he's rallying voters to be "through with the red vs. blue" and instead go orange with the Orange Party. Led by Chester, the Orange Party is seeking to put the party back into party politics through a little bit of mischief and a whole lot of cheese.
"As the official spokes-cheetah for the Cheetos brand, part of Chester's job is to look for unexpected places to spread his special brand of mischief, and he's certainly found one with this mayoral race," said Klein. "He's working to bring a cheesier tomorrow and the Orange Party will help us get there, bringing more pranks (and fun) to politics."
Americans who support Chester's unique brand of party politics and playful campaign for the town's mayoral seat can support him in his mission to bring hope and change for snacks. Those looking to give a cheetle-dusted thumbs up to the campaign and the Orange Party can visit www.ChesterforChester.com or follow the conversation and campaign trail using #ChesterforChester on Twitter.
Cheetos is one of the many brands that makes up Frito-Lay North America, the $14 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, N.Y. Learn more about Cheetos by visiting www.facebook.com/Cheetos.
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.
SOURCE Frito-Lay North America