Chevrolet Partners With Street League DC Pro Tour Fueled by Monster Energy for the 2012 Season

LOS ANGELES, May 18, 2012 /PRNewswire/ -- Street League Skateboarding and Chevrolet announced today that they have agreed to a partnership that extends to every aspect of the series making Chevrolet the official ride of the upcoming 2012 season.

(Logo:  http://photos.prnewswire.com/prnh/20120320/LA73086LOGO)

The dynamic sponsorship will provide series-long excitement for both the fans and the Street League Pros via custom awards and live content branded by Chevrolet.   A Chevy Sonic will be awarded to both the 2012 Street League Champion and one lucky Street League fan.  Via an online contest, legal U.S. residents will have the opportunity to enter-to-win an identical vehicle to the one presented to the 2012 Champion.  Fans can visit www.StreetLeague.com/Chevrolet to enter.

In addition to the championship car giveaway, Chevrolet is now the title sponsor of the "Chevrolet Overdrive" – a special 20-minute format-free jam session featuring the Street League Pros immediately following the finals of each event. Streamed live on Street League's Facebook page, the judges will award the best overall skater from each Chevrolet Overdrive session $10,000 and a custom trophy.

Chevrolet will be visible all-year-long on Streetleague.com with additional content produced by Street League featuring some of the biggest names in skateboarding. 

While this represents a new partnership between Street League and Chevrolet, the man behind the league is no stranger to the automaker.  In November, Chevrolet teamed up with Street League founder and President Rob Dyrdek to pull off the unthinkable – making the all-new 2012 Chevy Sonic do a "kick flip" from ramp-to-ramp with Rob behind the wheel.  The stunt was a focal point of the Sonic's "Let's Do This" campaign, was featured in the Sonic "Anthem" Super Bowl commercial, and was the lead story-line in the premier episode of the fifth season of Rob Dyrdek's Fantasy Factory on MTV.

"With Rob we've found an advocate for the Chevy Brand, especially after he's taken Sonic on some of his most memorable adventures," said Kevin Mayer, director, Chevrolet Advertising. "He's a passionate guy who pushes his bounds and we love the natural fit of the Street League, the Sonic and our customer's youthful spirit."

"From working with Chevrolet to make the Sonic kickflip car a reality, to now creating the Chevrolet Overdrive campaign as well as offering the Championship car for this year's series, we have built an amazing partnership," says Street League creator Rob Dyrdek. "Their dynamic integration into the Street League platform is a testament to their support of not only the series, but to our fans and skateboarding in general."

Tune in to see Street League action this weekend on ESPN2 at 9 p.m. EDT and then immediately after finals log on to www.streetleague.com  to check out the Chevrolet Overdrive.

Tickets for the Street League DC Pro Tour Fueled by Monster Energy are on sale now at www.streetleague.com. The series will be available live on ESPN2, ESPN3, Street League's official Facebook Page, and distributed to more than 198 countries via the ESPN family of channels.

About Chevrolet

Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 140 countries and selling more than 4 million cars and trucks a year.  Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, and high quality. More information on Chevrolet models can be found at www.chevrolet.com.

About Street League Skateboarding

Launched in 2010, Street League Skateboarding is the preeminent competitive series in professional skateboarding worldwide. The league features 24 of the world's best pros competing for the largest prize purse in history on one-of-a-kind concrete skate plazas inside world-class arenas. Street League is the brainchild of 20-year industry veteran, Rob Dyrdek. More information on the upcoming 2012 season can be found at www.streetleague.com.

Press Contact:
Kristen Foster
PMK|BNC
212.373.6104
[email protected]

SOURCE Street League Skateboarding