Chicago Auto Show Highlights Premier Partners

CHICAGO, Feb. 5, 2014 /PRNewswire-USNewswire/ -- The Chicago Auto Show is proud to announce State Farm, Fifth Third Bank and Shell as Premier Partners for the 2014 Chicago Auto Show. In addition to their primary exhibit spaces and promotional activation plans, Chicago Auto Show Premier Partners enjoy category exclusivity and receive additional exposure to show attendees through the Premier Partners benefits package.

State Farm (Exclusive Insurance Industry Sponsor) will debut the Chicago Auto Show Better State Help Desk in the Grand Concourse, where representatives will be on hand throughout the public show to assist guests with questions, problems or just help point them in the right direction. The popular State Farm Garage will return to the South Hall featuring a fully interactive driving experience, giveaways throughout the day and an appearance by Chicago Bears wide receiver Alshon Jeffery on Saturday, February 8 from 2-4 p.m. The Better State Crew will once again welcome guests entering through the west transportation lobby on weekend mornings with a complimentary coffee or hot chocolate while supplies last.

Fifth Third Bank (Exclusive Bank) will once again serve as a main distributor of the weekday half-priced auto show coupons. In addition to distributing weekday half-price discount coupons at more than 200 Chicago and northwest Indiana banking centers, Fifth Third will help turn the key on an exclusive Groupon offer good for the Chicago Auto Show's opening weekend. The #17 Fifth Third Bank Ford Fusion NASCAR is sure to get fans' engines revving, as the vehicle's engine will be revved at select times throughout the show. Additionally, race fans of all ages will be able to test their skills on custom racing simulators in the Fifth Third exhibit. Show-goers also will be able to refuel their wallets at one of the Fifth Third Bank ATM's located throughout the show floor.

"The Chicago Auto Show is an iconic institution that is well-known and highly regarded throughout the world," said Robert A. Sullivan, president & CEO, Fifth Third Bank (Chicago). "We are delighted to join forces with this wonderful event and enjoy the opportunity of meeting the tens of thousands of visitors that the show will draw daily."

Shell (Exclusive Petroleum Products Company) joins the Chicago Auto Show premier partner lineup and will help fuel excitement for the show by offering weekday discount coupons at more than 300 Chicagoland locations. On the show floor, attendees will be able to sign up for the Fuel Rewards Network and can win up to 25 cents per gallon off their next gas purchase by testing their luck at the Shell themed spin-the-wheel game. Not only will Shell help fans save on gas with its Fuel Rewards Network program, Shell will also fuel excitement surrounding the Chicago Auto Show #CASChallenge Social Media Scavenger Hunt by providing $25 gas gift cards as prizes.

For more information about the 2014 Chicago Auto Show, please visit www.chicagoautoshow.com.

About the Chicago Auto Show
The Chicago Auto Show is the largest on the continent, spanning more than 1 million square feet of production, concept, and exotic vehicle exhibit space. In addition to hosting multiple world and North American vehicle debuts, the Chicago Auto Show's First Look for Charity raises more than $2 million annually for 18 worthy Chicago organizations in a single night. The 2014 public show will be February 8-17. For more information, visit ChicagoAutoShow.com or Facebook.com/ChicagoAutoShow. Media can register for the Chicago Auto Show Media Preview at chicagoautoshow.com/media/

About The Chicago Automobile Trade Association
Founded in 1904, the Chicago Automobile Trade Association is the nation's oldest and largest metropolitan dealer organization. It is comprised of more than 400 franchised new-car dealers and an additional 150 allied members. The group's dealer members employ nearly 20,000 people in the metropolitan area. The association has produced the Chicago Auto Show since 1935. For more information, visit CATA.info.

SOURCE Chicago Auto Show