Chicago Bulls Tip Off Marketing Initiative with Vibes Media

New Mobile Marketing Campaign Puts Real-time Game Scores in the Hands of Fans

Mar 30, 2011, 09:00 ET from Vibes Media

CHICAGO, March 30, 2011 /PRNewswire/ -- Vibes Media, a leading mobile marketing company, has teamed with the Chicago Bulls to develop a mobile marketing campaign that allows fans to text in to receive real-time game updates, scores and player statistics on their mobile phones.

(Logo:  http://photos.prnewswire.com/prnh/20110330/NE73637LOGO )

The Chicago Bulls wanted to be the first to offer their fans the ability to receive self-driven live game scores. Vibes worked with the Bulls to create mobile functionality that pulls dynamic game information directly from the National Basketball Association's game feed and distributes it via text messages to fans who text SCORE to BULLS (28557) during live games. Additionally, fans who are interested in real-time statistics for a particular player can text the player's last name to BULLS to receive a live stat update.

"SMS has been a key component of our digital marketing platform for three years," said Jeremy Thum, director of interactive marketing for the Chicago Bulls. "Introducing this groundbreaking functionality, however, moves us closer to our goal of expanding mobile capabilities while allowing our fans control over content they receive. In just a short time, the campaign has already attracted more than 4,000 unique users and continues to grow with each game."

"We've recently seen an explosion in SMS text messaging, as industry experts predict that over 2 trillion messages will be sent in the US in 2011," said Jack Philbin, Vibes co-founder and president. "As a result, more brands are taking advantage of mobile to connect with consumers because your mobile phone is your most personal device, and it gives users information immediately. The Bulls have created a great program that lets their fans always stay connected to the team – an example of a storybook franchise that has expanded its excellence into an innovative mobile initiative."

About Vibes

As one of North America's largest mobile marketing companies, Vibes delivers hundreds of millions of mobile messages for a wide range of clients in the marketer and publisher categories. Vibes offers a combination of technology, connectivity, strategy and account services that helps marketers create highly relevant, timely and targeted mobile marketing programs and provides publishers with the ability to effectively extend their assets to the mobile device. Incorporated in 1998, Vibes has been recognized as one of the most innovative and fastest growing companies by the Inc 500, Deloitte, MMA, CTIA, Crain's, Promo, and the Chicago Innovation Awards. The company's clients include Verizon Wireless, Best Buy, AT&T, Sprint, T-Mobile, Accuweather, Tribune, Gannett, Emmis Communications, Gray Television, BET, MTV, Research In Motion, Univision, Guess, Motorola, Entercom Communications, and NBA, NFL, NHL and MLB teams. To learn more about Vibes, visit www.vibes.com.

Contact:
Beth Monaghan
InkHouse
781-791-4552
vibes@inkhouse.net

SOURCE Vibes Media



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