Chicago's First Lady Cruises Chooses HY Connect As Agency Of Record
CHICAGO, March 16, 2015 /PRNewswire/ -- Chicago's First Lady Cruises operates a fleet of Chicago's finest cruising vessels accommodating anywhere from 2-250 guests. It operates the critically-acclaimed Official Chicago Architecture Foundation River Cruise aboard Chicago's First Lady Cruises, an architectural boat tour that showcases Chicago's renowned architecture and designs. It has recently chosen HY Connect, an independent marketing firm, as its agency of record. Chicago's First Lady Cruises is part of the 80-year Chicago sightseeing boat company, Mercury, Chicago's Skyline Cruiseline, operated by third-generation owners Bob and Holly Agra.
"The organization is dedicated to providing a truly unique and memorable experience to visitors and guests alike," said HY Connect President Dave Sheehan. "With our deep experience in the Chicago market, we are well equipped to deliver some great insights and expertise for the brand."
HY Connect has a stable of iconic Chicago institutions on its roster including Advocate Health Care, Blue Cross Blue Shield of Illinois, Museum of Science and Industry, Design Center at the Merchandise Mart and Peapod to name a few.
HY Connect will provide strategy, creative, media planning and buying and digital services as well as explore untraditional marketing tactics. Work will cover the multi-faceted organization including its architecture tours, private charters and its sister brand Mercury, Chicago's Skyline Cruiseline which appeals to families with its fun themes.
About Chicago's First Lady Cruises
Chicago's First Lady Cruises is the first name in Chicago cruises. Comprised of six luxury vessels accommodating groups of 2-250, Chicago's finest fleet is the official partner of the Chicago Architecture Foundation since 1993, providing the vessels and crew for more than 2,000 tours annually. As longtime stewards of Chicago's waterways, Chicago's First Lady Cruises continues to embrace a carbon neutral commitment to support renewable energy and reforestation beginning with green initiatives for its fleet of custom-designed luxury yachts, all operated with B-11 biodiesel fuel. The fleet is anchored by the newest vessel Chicago's Classic Lady, a 98-foot steel, 250-passenger vessel. Its leafy park-like Riverside Gardens dock welcomes passengers and public for a stroll along the sidewalk landscaped with native plants. All are available for private charter cruising each evening. For more information, visit cruisechicago.com or call 847-358-1330.
HY Connect
HY Connect is one of the leading independent marketing and communications agencies in the country. The agency has full service offices in Chicago and Milwaukee, offering advertising, digital strategy and development, earned and social media, media planning and buying and more. HY Connect's metrics driven approach has contributed to significant agency growth. With $170 million in annualized billings and more than 160 employees, the agency has doubled in the past four years. Visit hyc.com for more information.
SOURCE HY Connect
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