NEW YORK, April 6, 2016 /PRNewswire/ -- Chief Executive Officer Richie Adjmi, a respected industry leader in apparel manufacturing and licensing, has announced the formation of Essential Brands, Inc. The new entity, wholly-owned by Adjmi, will manufacture and license top global brands in the consumer products category, including intimate apparel, with plans to expand further into accessories and home décor.
"I'm excited about Essential Brands—this venture gives me the opportunity to strategically leverage and grow multiple aspects of our business," notes Mr. Adjmi. "Based in New York City, Essential Brands already boasts a built-in portfolio of established brands, as well as key relationships with best-in-class merchants. Even more, is the huge potential for continued success and expansion of the Flora Nikrooz brand at major retailers and with its launch of the new website. The FN brand, positioned under the Essential Brands umbrella, is a perfect fit not only for the company, but for my vision of how big the brand could be," states Mr. Adjmi.
An accomplished industry veteran with more than 30 years of experience, Richie Adjmi has partnered with many well-known brands and retailers, both nationwide and internationally, in all channels of distribution. Among the many licensor partners have been Hanes, Hello Kitty, Disney, Martha Stewart, Paul Frank, Kensie, Cuddl Duds, Sesame Street, as well as products manufactured for private label programs.
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SOURCE Essential Brands, Inc.