Child's Play Communications Announces Addition of RRKidz and Reading Rainbow to Its Client Roster

Jan 23, 2012, 13:39 ET from Child's Play Communications

NEW YORK, Jan. 23, 2012 /PRNewswire/ -- Child's Play Communications, the award-winning public relations agency specializing in reaching moms, is thrilled to announce the addition of LeVar Burton's RRKidz to the agency's client roster. Child's Play will launch RRKidz, re-launch the company's much loved Reading Rainbow brand, promote the Reading Rainbow classic library of episodes (DVD and streaming) and announce the Reading Rainbow Kidz App, the first of RRKidz' many innovative products and services to debut starting in 2012.

Originally a TV series designed to inspire a love of reading among young children, the Peabody Award-winning Reading Rainbow ran for 26 years on PBS (1983-2009) and was co-produced and hosted by actor LeVar Burton. RRKidz, a trans-media entity bringing enrichment products to the children's digital space, is run by Burton, Co-Founder, entertainment veteran Mark Wolfe and CEO Asra Rasheed. RRKidz will bring Reading Rainbow to today's digitally connected children beginning with a reading and book discovery app initially launching for iPad in early 2012. Child's Play Communications will generate awareness for the return of Reading Rainbow and the Reading Rainbow Kidz app through an extensive traditional and social media campaign, kicked off with a major New York City event.

RRKidz' goal is to become not only the leader in digital publishing for children, but also a major, multi-platform, kids' educational and enrichment brand - one that delights children while maintaining parents' devotion and trust. The company is located in Los Angeles, CA.

"As major Reading Rainbow fans, we can't wait to help introduce Reading Rainbow to a new generation of children, and re-introduce it to their parents, who grew up watching the show," said Stephanie Azzarone, president, Child's Play Communications. "Today's moms and dads will now have the opportunity to share those special memories and that feel-good Reading Rainbow experience with their own youngsters."

"Child's Play Communications, with its powerhouse experience in reaching moms and their children, is the ideal partner to help us re-launch Reading Rainbow and develop the RRKidz brand," said Wolfe. "We're looking forward to a very productive relationship with this innovative and exciting company."

Located in New York City, Child's Play Communications specializes in public relations, social media and word-of-mouth communications for products and services targeted to moms.

Child's Play Communications
Child's Play Communications specializes exclusively in public relations, social media and word-of-mouth communications for products and services targeted to moms. Based in New York City, the agency has launched an exciting array of proprietary services to engage this influential market through traditional media, online and in-person, including the award-winning Team Mom™, the agency's own network of mom review-bloggers. Recent company awards have included Bulldog's PR Innovation of the Year and Social Media Innovator of the Year. For additional information, please visit our Web site, our blog, like us on Facebook, or follow us on Twitter.

RRKidz ( provides an enriching interactive platform for children to discover and explore exceptional digital media content that is both educational and entertaining. Headquartered in Los Angeles with an office in San Francisco, RRKidz holds global rights to the trusted Reading Rainbow brand through a partnership with series creator, WNED-TV, a premier PBS station, based in Buffalo, NY. The Reading Rainbow Kidz subscription app, designed to instill a lifelong love of reading, will be available via the iPad and select Android operating system devices.

SOURCE Child's Play Communications