Child's Play Communications Appoints Jennifer Krosche as Vice President

Award-Winning Specialist in Reaching Moms Adds another Mom to its Executive Ranks

Dec 15, 2011, 15:27 ET from Child's Play Communications

NEW YORK, Dec. 15, 2011 /PRNewswire/ -- Child's Play Communications, the first public relations agency to specialize exclusively in reaching moms, announced today that Jennifer Krosche has joined the agency as Vice President.

"We are thrilled to have Jennifer as a member of the Child's Play team," said Stephanie Azzarone, president. "As a seasoned public relations professional and a mom herself, she brings the industry experience and the parent perspective that will serve our clients well."

For more than 20 years, Child's Play has focused on connecting companies with moms, and currently does so through traditional public relations, social media and word-of-mouth communications. Clients have included Warner Bros. Consumer Products, Hewlett Packard, Sylvan Learning Center, Music Together, Parents magazine, Spin Master, MEGA Brands and MAM, among other companies targeting the influential mom market.

Prior to joining Child's Play, Jennifer was president of her own company, JYK Public Relations, where she specialized in online parenting and women's media and mom blogger/influencer initiatives. She had worked or consulted for agencies including Marina Maher Communications, 5W Public Relations, Pollock Communications and others, as well as for American Media, Inc.

Jennifer has represented a broad array of clients from infant and juvenile products to beauty, wellness and food, including BornFree, Summer Infant, Children's Advil, Clairol, CoverGirl, Thomas', First Juice, Oneida, JOON, The Tea Council USA and more.

A pro at both traditional and social media relations, Jennifer's placements have appeared in leading traditional media, including top consumer and business publications and programs such as The New York Times, USA Today, The Today Show, Good Morning America, The Wall Street Journal, Parents, Parenting, Family Circle, People, CNN, MSNBC, Bloomberg, FOX, The Daily News, Crain's New York, Woman's Day, Associated Press, Good Housekeeping, E! News, Extra and EntertainmentTonight. In addition, she has secured regular coverage on top online/social media sites such as AOL Parent Dish, She Knows,, Modern Mom, iVillage, and hundreds of mom blogger sites.

Leaders in Marketing to Moms

In her new position, Jennifer will oversee many of the agency's programs and services, including celebrity seeding and talent acquisition, expert-spokesperson development and mom-blogger initiatives. Child's Play is particularly well recognized for its mom-blogger expertise, having won the 2010 Bulldog Reporter Social Media Innovator of the Year Award, among other accolades. It is perhaps best known for Team Mom™, its well established and proprietary network of mom review-bloggers, and also offers services that include social media crisis communications plans, the Parkbench Panel mom-blogger focus group, the Bloggers Brunch event series, social media ambassador programs and online-marketing blogger referral services. Child's Play recently expanded its client programs to include Social Savvy, an online research panel of mom bloggers nationwide.

In addition, the agency's Child's Play Party! grassroots brand-immersion events staged in moms' homes have successfully driven word-of-mouth about participating brands. Other recent staff hires have added sophisticated analytic capabilities and affiliate marketing management to the company's extensive list of services.

Child's Play Communications
Child's Play Communications specializes exclusively in public relations, social media and word-of-mouth communications for products and services targeted to moms. Based in New York City, the agency has launched an exciting array of proprietary services to engage this influential market through traditional media, online and in-person, including the award-winning Team Mom™, the agency's own network of mom review-bloggers. Recent company awards have included Bulldog's PR Innovation of the Year and Social Media Innovator of the Year. For additional information, please visit our Web site, our blog, like us on Facebook, or follow us on Twitter.


SOURCE Child's Play Communications