PHILADELPHIA, March 18, 2014 /PRNewswire/ -- Daphne Dresses, a leading online retailer of authentic prom dresses, has found that the trend of China-based websites marketing and selling knockoff designer dresses to unsuspecting American consumers continues to grow this prom season. These websites have a devastating impact on the prom industry, as last year alone, American prom dress designers and prom retailers (both online and offline) lost more than $100 million in retail sales to rogue China-based websites.
"These websites use Google AdWords to advertise, as well as the original designers images and trademarks, to sell poorly made knockoffs to teenage girls and their parents who believe they are getting a deal on their designer prom dress," says Jon Liney, co-founder of DaphneDresses.com.
The knockoff dresses do not fit properly and are poorly made, look nothing like the real designer dress, and can take months to ship. Even worse, consumers risk having their credit card information stolen.
"Thousands of American teenage girls and their parents are left scrambling as their big night approaches to find a dress in replacement of the one that either never showed, or wasn't at all what they expected," continues Liney. "By that point, the season's hottest dresses will have been long-gone, and the selection that's left may be rather disappointing for the girl who had her heart set on her dream dress."
While industry-wide efforts have closed thousands of these sites, new fraudulent sites show up each day in Internet search results, boasting company legitimacy through fake product reviews and discounts.
Daphne Dresses has a guide to help consumers identify a fraudulent dress website and know how to purchase an authentic prom dress: http://www.daphnedresses.com/buy-authentic-prom-dresses-online/.
About Daphne Dresses
No matter what the special event – prom, homecoming, a wedding or cocktail party – DaphneDresses.com has a style for every occasion. DaphneDresses.com stocks the ultimate collection of dresses, from formal evening gowns, homecoming and prom dresses, to sassy cocktail, maxi and party dresses. We feature high quality, brand new fashions from top designers . Daphne Dresses is an Authorized Retailer proud to sell Authentic Dresses from each designer. Learn more by visiting http://www.daphnedresses.com.
SOURCE Daphne Dresses