China is the "Most Trusted" Brand Among Majority of U.S. Millennials

CHICAGO, Sept. 18, 2014 /PRNewswire/ --  Chicago-based Monogram Group, the leading branding agency advising Chinese manufacturers on building U.S. brands, and PR Newswire today announced findings of Monogram's proprietary research study of U.S. consumer preferences. In this 5th tracking survey, the agency focused on 21-32 year olds -- the demographic shown to be the most open-minded to foreign brands -- to test their attitudes and buying patterns on China and Chinese brands.

Among many noteworthy findings, 61 percent say they are willing to purchase goods from China and 58 percent of respondents say they will likely buy a Chinese branded product in the next three years. Surprisingly, China rated higher than other popular markets, including France, Mexico and Korea, and only 6 percent points behind Germany and Japan.

"The major takeaway from this report is that the popularity of Chinese products exceeds those from other major markets, and the willingness to buy is even stronger if the brand is recognized," said Scott Markman, Monogram's President. "Our research demonstrates with proper brand development, broad online/offline distribution and service/warranty support on par with established global brands, Chinese brands have a tangible opportunity to gain a foothold in the U.S. market in the near future."

This was especially true in office products, electronics and light bulbs, as more than 50 percent of respondents indicated willingness to purchase in each category, even though respondents' awareness of brands in these categories was negligible.

In addition, over half of the survey respondents indicate a willingness to continue purchasing a domestic U.S. brand's products after acquisition by Chinese ownership. This data suggests concerns about offshore ownership or U.S.-China mergers may be less concerning than previously reported.

To download a copy of the full research report, click here.

About The Monogram Group

Celebrating its 25th year in business, The Monogram Group is a branding and marketing agency specializing in boldly repositioning brands. Their clients are typically privately held middle-market companies, divisions of the Fortune 500 or civic institutions with high potential growth opportunities or shifting marketplace trends.

With offices in Chicago, Shanghai and Charlotte, its global clients include the Chicago Symphony, Eli Lilly, Fiskars Brands, Goldwind America, GE Antares Capital, lebua Hotels & Resorts, Life Fitness, Mintel and Swingline Staplers.

About PR Newswire

PR Newswire (http://en.prnasia.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences.

Having pioneered the commercial news distribution industry more than 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

For further information, please contact:

Scott Markman, President, The Monogram Group
T: +1 312 726 4300
[email protected]
Skype: smarkmanwork

Selina Cui, Senior Marketing Manager, PR Newswire China 
Tel: +86-10-5953-9598 
Email: [email protected]

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SOURCE PR Newswire