SHISHI, China, March 21, 2011 /PRNewswire-Asia-FirstCall/ -- China Marine Food Group Limited (NYSE Amex: CMFO) ("China Marine" or the "Company"), a China-based manufacturer of Mingxiang(R) seafood-based snack foods, "Hi-Power" marine algae-based beverages, and distributor of frozen marine catch, today announced that its Mingxiang® brand has become a partner of the National Sports Training Center ("NSTC"). As part of this partnership, the NSTC has endorsed "Hi-Power" as the exclusive algae-based nutritional beverage for its athletes.
"We are honored to become a strategic partner of NSTC," stated Mr. Pengfei Liu, Chairman and CEO of China Marine. "The association of our products with the NSTC's impeccable reputation for health and fitness, sports science and technology advancement, and nationalistic pride will be a tremendous long-term benefit to our Mingxiang®-branded products and particularly our "Hi-Power" beverages. The 2008 Summer Olympics in Beijing created broad domestic awareness of Chinese athletes and fame for many medalists. We look forward to collaborating with the NSTC and its athletes in upcoming regional events and international competitions leading up to the 2012 Olympics."
The NSTC is the leading Chinese sporting association and a base camp for China's Olympic teams and many Olympic and national champions. All together, 13 national teams train year round at NSTC's 15 facilities across 10 sports including; basketball, gymnastics, swimming, track and field and diving. "Hi Power" will sponsor select NSTC events over the next three years through television, print and online advertisements. Combined with onsite marketing and promotions, China Marine anticipates this program will expand "Hi Power"'s product recognition to wider audience of young consumers.
Beginning the last weeks of March 2011, elite athletes of select national teams will be supplied with "Hi-Power" beverages to assist with an athlete's health, performance and recovery. For endurance sports such as basketball, swimming and track and field, Hi-Power will supplement the athletes' existing nutritional programs.
"Hi-Power will leverage NSTC's endorsement and national reach to expand its brand awareness and distribution," Mr. Liu concluded.
About China Marine
China Marine Food Group Ltd. is a food and beverage manufacturer of Mingxiang(R) seafood-based snack foods and "Hi-Power" marine algae-based health drinks, and a wholesaler of frozen marine catch in seven provinces in the PRC. Founded in 1994, China Marine has grown steadily and positioned its Mingxiang(R) brand as a category leader in 3,200 retail food sales points and 13,000 beverage sales points in China. The Company has received "The Famous Brand" and "Green Food" awards. Located in Fujian province, it is one of the largest coastal provinces in the PRC and a vital navigation hub between the East China Sea and the South China Sea. The Company is committed to the highest standard of quality control with the ISO9001, ISO14001, HACCP certification and EU export registration.
Forward Looking Statements
This release contains certain "forward-looking statements" relating to the business of China Marine Food Group Limited and its subsidiary companies, which can be identified by the use of forward-looking terminology such as "believes, expects" or similar expressions. Such forward looking statements involve known and unknown risks and uncertainties, including all business uncertainties relating to product development, marketing, concentration in a single customer, raw material costs, market acceptance, future capital requirements, competition in general and other factors that may cause actual results to be materially different from those described herein as anticipated, believed, estimated or expected. Certain of these risks and uncertainties are or will be described in greater detail in our filings with the Securities and Exchange Commission. China Marine Food Group Limited is under no obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise. This press release shall not constitute an offer to sell or the solicitation of an offer to buy nor shall there be any sale of these securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of such state or jurisdiction.
For more information, please contact:
Mr. Marco Hon Wai Ku, CFO
China Marine Food Group Limited
Suite 815, 8th Floor, Ocean Centre, Harbour City, Kowloon, HONG KONG
John Mattio, SVP
HC International, Inc.
Tel: US +1-203-616-5144
SOURCE China Marine Food Group Limited