China's Media Landscape - PR Newswire Issues New White Paper

BEIJING, May 18, 2012 /PRNewswire-Asia/ -- PR Newswire today issued a new white paper that provides essential information about the media landscape in China, as well as tips for building successful communications strategies and media outreach programs. Designed specifically for companies looking to learn more about China that may not currently have a presence here, the white paper, titled "Navigating China's Complex Media Landscape," is a must-read for marketing and communications experts interested in learning about what drives the world's most populous nation.

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Breaking down China's complex media landscape into bite-size segments, the white paper provides useful and usable information about how to navigate both traditional and online media in China. Confusing and contradictory at times, Chinese media can also be summarized by their fast transformation, and while traditional media still play an important role, online media are becoming more and more influential.

The white paper includes:

• A detailed breakdown of both traditional and online media, with an emphasis on the power of traditional media and the growing impact of social media and new technologies;
• A comprehensive list of Do's and Don'ts for marketers and communicators;
• Tips for writing Chinese press releases, building media relationships and getting noticed online; and
• A selection of case studies highlighting international companies that got it right.

"The goal of the white paper is simple. We want to provide companies with a clear and concise picture of China's media landscape and how best to navigate it," said Lee Green, Director of Operations (Asia) at PR Newswire. "We hope that the knowledge we've gained over the last decade, since PR Newswire first opened its Beijing office, will help guide companies as they look to crack what can be a very complex industry, and we're also delighted to be conducting a three-part webinar series on 'Understanding China' that runs in connection with this white paper."

"Navigating China's Complex Media Landscape" -- Download Free White Paper

About PR Newswire

PR Newswire (http://prnewswire.com, http://en.prnasia.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 57 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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