"From Ground to Sound" is an original track recorded at Abbey Road Studios with the London Vegetable Orchestra using only instruments made from vegetables featured in Chipotle restaurants
Three months of experimentation went into creating instruments that must be at peak ripeness to perform
A snippet of the original track was first featured at the end of Chipotle's 100 Creators campaign in August, offering an early listen to music created with real, fresh produce
NEWPORT BEACH, Calif., Oct. 5, 2026 /PRNewswire/ -- No guitars. No keyboards. No synthesizers. Just vegetables.
A member of the London Vegetable Orchestra plays an instrument made from corn while recording Chipotle’s original song, “From Ground to Sound,” using instruments crafted entirely from vegetables.
Members of the London Vegetable Orchestra record Chipotle’s original song, “From Ground to Sound,” using instruments made from vegetables at Abbey Road Studios in London.
Members of the London Vegetable Orchestra prepare vegetables used to create custom instruments for Chipotle’s “From Ground to Sound” project. The instruments were tested over three months before the recording session.
A behind-the-scenes look at the design of the “Horne Pepper,” one of the custom vegetable instruments created for Chipotle’s “From Ground to Sound” project using bell peppers and an avocado pit.
Chipotle Mexican Grill (NYSE: CMG) today unveiled "From Ground to Sound," an original song recorded inside Abbey Road Studios' Studio Two using instruments made entirely from fresh vegetables, turning the same real ingredients prepared in its restaurants every day into the sound of the brand. The composition was first teased in the final frames of Chipotle's 100 Creators ads that premiered in August (see here, here and here) and will continue as a signature sound across select Chipotle campaigns.
Fans can listen to the track now on Spotify and Apple Music and watch the full "From Ground to Sound" film at https://youtu.be/Uoq8sdfgupk.
Every note, beat and texture was performed using ingredients found in Chipotle restaurants, transformed into playable instruments including flutes made from corn, trumpets built using jalapeños, a horn created from peppers and an avocado pit, lettuce percussion and an onion bass.
Freshness You Can Hear
To pull it off, Chipotle teamed up with the London Vegetable Orchestra, a five-member ensemble of classically trained musicians specializing in creating and performing with instruments made from vegetables. The process required three months of experimentation and dozens of iterations to determine how ingredients like corn, jalapeños and bell peppers could be transformed into instruments capable of producing the right notes, tones and textures.
Even then, there was little room for error. Fresh produce continuously changes in shape, texture and moisture, meaning the instruments must be built and played at peak ripeness and remain usable for less than a day. That gave the musicians only a brief window to assemble, tune, rehearse and record before the sound began to change.
The result turned the natural variability of fresh ingredients into part of the creative process, using the same real produce Chipotle serves every day, without artificial colors, flavors or preservatives.
"Real food has always been at the center of Chipotle. We use only 53 real ingredients, with fresh preparation happening every day in our restaurants. So we took this principle in a completely new direction: creating our own signature sound," said Fernando Machado, Chief Brand Officer at Chipotle. "Any brand can release a song or develop a sound mnemonic. What made this worth pursuing was the chance to create a track that felt impossible to separate from Chipotle itself. The instruments, the sound and the story are all rooted in what we do every day."
"No two vegetables ever behave exactly the same way," said Patrick Johns of the London Vegetable Orchestra. "You can carve two identical instruments, but they can respond very differently. Part of the craft is learning not to force an ingredient to sound a certain way but to find the sound that's already there and build the music around it."
From Ground to Sound Every day, Chipotle crew members prepare real ingredients by hand, from chopping vegetables to making fresh guacamole. For "From Ground to Sound," those same ingredients became the creative medium.
The original composition, created by Beacon Street Studios with creative direction from advertising agency KIDS, was inspired by the energy of vegetables growing from seeds into nourishment.
"The role of creativity is to help people experience familiar things in unfamiliar ways," saidIcaro Doria, Founder and Chief Creative Officer at KIDS. "Millions of people know Chipotle's ingredients by how they look, taste and smell. Very few have ever stopped to ask what they sound like. That question led us somewhere no one expected."
About Chipotle Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically-cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. There are over 4,200 restaurants as of June 30, 2026, in the United States, Canada, the United Kingdom, France, Germany, and the Middle East and it is the only restaurant company of its size that owns and operates all its restaurants in the United States, Canada and Europe. With nearly 140,000 employees passionate about providing a great guest experience, Chipotle is a longtime leader and innovator in the food industry. Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices. For more information or to place an order online, visit www.chipotle.com.
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