CHIPOTLE BRINGS TOGETHER "THE 88 CLUB" TO LAUNCH NATIONAL TV AD AND NEW MENU ITEMS

Dallas greats CeeDee Lamb, Michael Irvin, Dez Bryant, and Drew Pearson will star in new commercial and have their go-to orders featured on Chipotle's digital menu for a limited time

NEWPORT BEACH, Calif., Sept. 7, 2022 /PRNewswire/ -- Chipotle Mexican Grill (NYSE: CMG) today announced it is teaming up with wide receivers CeeDee Lamb, Michael Irvin, Dez Bryant, and Drew Pearson to launch a national television commercial and new menu items celebrating the debut of "The 88 Club." The production for the commercial marked the first time all the players met in-person.

For more information on "The 88 Club," fans can visit: www.chipotle.com/88club.

For the upcoming football season, Chipotle superfan and current #88 CeeDee Lamb will take on a number one receiver role. Chipotle assembled top pass catchers who played in #88 to give the young star advice and collectively bond over what it means to don this iconic number.  

Chipotle's "88 Club" TV ad will premiere during the Week 1 Sunday night football game between Dallas and Tampa Bay. The full video can be viewed in its entirety here: www.youtube.com/watch?v=TLWuXz2vVC4.

Behind the scenes content of "The 88 Club" can be found here: https://www.youtube.com/watch?v=Z8V7_x9sygs.

CeeDee Lamb, Michael Irvin, Dez Bryant, and Drew Pearson will have their go-to orders featured on the Chipotle app and Chipotle.com for a limited time starting today. Chipotle's Real Food for Real Athletes platform focuses on helping athletes across all levels perform their best by providing proper nutrition through real food and real ingredients.

• CeeDee Lamb Bowl
• White rice, half chicken, half steak, fresh tomato salsa, extra cheese, and Queso Blanco
• Michael Irvin Bowl
• Brown rice, black beans, chicken, fresh tomato salsa, cheese, lettuce, Queso Blanco on the side, and guac on the side
• Dez Bryant Bowl
• White rice, black beans, chicken, fresh tomato salsa, and cheese
• Drew Pearson Tacos
• Three soft flour tortillas with steak, romaine lettuce, and cheese

"From youth to the pros, Chipotle is the training table for athletes," said Chris Brandt, Chief Marketing Officer. "The '88 Club' was a special opportunity to bring legendary receivers together for the first time and shows athletes' real love for Chipotle."

Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically-cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. Chipotle had over 3,000 restaurants as of June 30, 2022, in the United States, Canada, the United Kingdom, France and Germany and is the only restaurant company of its size that owns and operates all its restaurants. Chipotle is ranked on the Fortune 500 and is recognized on the 2022 list for Fortune's Most Admired Companies. With over 100,000 employees passionate about providing a great guest experience, Chipotle is a longtime leader and innovator in the food industry. Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices. For more information or to place an order online, visit WWW.CHIPOTLE.COM.

SOURCE Chipotle Mexican Grill, Inc.