Chloe Unveils its New Fragrance Love, Chloe During a Cocktail Party Launch in Paris

Jun 19, 2010, 00:19 ET from Coty SAS

PARIS, June 17, 2010 /PRNewswire/ -- Chloe hosted a cocktail party last night at Apicius, the renowned Parisian restaurant, for the launch of its new women's fragrance 'Love, Chloe'.

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Ralph Toledano, CEO of Chloe, and Michele Scannavini, President of Coty Prestige, welcomed 200 guests, celebrities and journalists from all over the world, for an exclusive event entertained by DJ and music producer Seb Chew.

Raquel Zimmermann, the muse of the 'Love, Chloe' fragrance, made a glamorous arrival in a vintage Mercedes Cabriolet.

Guests included Hannah Macgibbon, Chloe's Creative Director, Carine Roitfeld, Julie Depardieu, Sylvie Testud, Ludivine Sagnier, Marina Fois, Marie-Josee Croze, Karin Viard, Zoe Felix, Hafsia Herzi, Geraldine Pailhas, Claire Castillon, Melanie Bernier, Ines van Lamsweerde, Vinoodh Matadin, Stanislas Merhar, Joey Starr, Gaspar Noe, Tom Pecheux, Joseph Altuzarra, Alexis Mabille and roman coppola who directed the TV commercial which was unveiled at the event as a video installation in the private garden.

The 'Love, Chloe' fragrance, was created by Hannah Macgibbon for the Chloe woman: radiant, generous, feminine, understated chic.

'Love, Chloe' will be available in perfumeries in europe as from September 2010.

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