Chobani Leads First National USDA Bid to Bring Even More Greek Yogurt to Schoolchildren Across the Country
America's #1 Selling Greek Yogurt Brand Invests in Better Food For More Schoolchildren through USDA Program
It's not about making money; it's about children's health
NORWICH, N.Y., June 29, 2015 /PRNewswire/ -- Chobani, maker of America's #1 selling Greek Yogurt brand, announced today that it was selected by the U.S. Department of Agriculture (USDA) as the main provider of Greek Yogurt to K-12 school meal programs around the country. The company will offer its delicious, nutritious yogurt made with only natural ingredients at significantly reduced prices as part of its founding mission to provide better food for more people. The USDA program will help make authentic Chobani® Greek Yogurt available for nutrition professionals to put on school menus nationwide – allowing children to have healthy and delicious options for their lunch tray.
"When it comes to kids, for us it's less about making money or moving market share," said Peter McGuinness, Chief Marketing Officer, Chobani. "It's more about making an investment in children and providing them with healthier options in school – better food for more children."
"Chobani is a nutrient-intense food and getting children the best nutrition early in life is very important to us," said Dr. Robert Post, Senior Director, Nutrition and Regulatory Affairs, Chobani. "Our authentic strained Greek Yogurt is made with only natural, non-GMO ingredients and provides an excellent source of protein and 40% less sugar than regular fruit yogurt*. It does not use milk protein concentrates or animal-based thickeners – ingredients some manufacturers add to make 'Greek-style' yogurts. Since the very beginning, Chobani has sourced milk from cows not treated with artificial growth hormones – rBST**."
Chobani has a successful history of partnering with the USDA on the school lunch program. It was selected by the USDA in 2013 to be the exclusive provider of Greek Yogurt in a pilot program in several states, an initiative that was considered an outstanding success and expanded in early 2015 as a permanent program. This most recent bid was the first that invited all states to participate, with 10 states electing to take part: Arizona, California, Connecticut, Idaho, Iowa, Missouri, New York, North Carolina, Vermont, and Washington. Officials expect other states to participate in this program in the coming school year. Today's announcement confirms the success of these programs, designed to evaluate the benefits of adding Greek Yogurt to school meal programs as a healthy protein choice for students.
About Chobani
Maker of America's #1 selling Greek Yogurt brand, Chobani, LLC, was founded on the belief that people have great taste — they just need great options. Chobani produces high-quality authentic strained Greek Yogurt products made with only natural ingredients from its plants in New Berlin, N.Y., and Twin Falls, Idaho and South Victoria, Australia. Chobani is committed to using milk from regional farms and strengthening its surrounding local economies. Chobani gives 10 percent of its annual profits to charities worldwide through the company's charitable foundation. All Chobani products — including Chobani® Greek Yogurt, Chobani Flip™, Chobani Greek Yogurt Oats, Chobani Tots and Kids and Chobani Simply 100® — are kosher certified, contain five live and active cultures, and are made with milk from cows not treated with rBST**, with most of its products offering 52% more of the Daily Value (DV) of protein than regular yogurt***. Chobani products are available nationwide in the U.S. and Australia, and in countries in Asia and Latin America. For more information, please visit www.chobani.com and www.facebook.com/chobani.
* Chobani® Greek Yogurt, fruit varieties, 13-17g of sugar per 150g (5.3oz) serving; regular yogurt 29g of sugar per 150g (5.3oz) serving.
** According to the FDA, no significant difference has been found between milk derived from rBST-treated and non-rBST treated cows.
*** Chobani® Greek Yogurt 12g (24% DV) protein per 150g (5.3oz) serving; regular (nonfat or low fat) yogurt 7g (14% DV) protein per 150g (5.3oz) serving.
Media Contacts
Katie Crais / Chobani / 212-364-8722 / [email protected]
Dana Metz / Weber Shandwick for Chobani / 312-401-5426 / [email protected]
SOURCE Chobani
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