Chobani Takes A Ride In Lyft To Deliver On-Demand Pumpkin Spice Greek Yogurt

NEW YORK, Oct. 1, 2014 /PRNewswire/ -- Pumpkin mania – having a hard time finding Chobani Pumpkin Spice Greek Yogurt? With the introduction of its new Limited Batch Pumpkin Spice Greek Yogurt earlier this month, Chobani, America's No. 1-selling Greek Yogurt brand, has sent yogurt fans scrambling to sink their spoons into fall's "it" flavor.

The fastest-selling product in Chobani's history sent thousands of Greek Yogurt fans voicing their excitement across social channels, concerned they won't be able to taste the delicious fall flavor – made with real pumpkin puree and spices and only natural ingredients.

Today, Chobani is teaming up with Lyft, the app for friendly, affordable rides, to deliver complimentary cases of Limited Batch Pumpkin Spice Greek Yogurt straight to Manhattanites' doors. 

Beginning at 11:00am ET, while supplies last, limited-time "Chobani Mode" will automatically appear in the Lyft app, which new riders can easily download to their smartphone, allowing fans to request an entire case of yogurt, hand-delivered to residences or workplaces throughout Manhattan. One lucky fan who has already expressed her craving for the seasonal flavor received the first delivery.

"We love the love for our Limited Batch Pumpkin Spice, and we love the pumpkin mania it's sparked," said Peter McGuinness, Chief Marketing and Brand Officer for Chobani.

Fans can stay connected the entire day as deliveries occur in real-time by following @Chobani on Twitter and Instagram and using the hashtag #ChobaniLyft. For more information about Chobani, visit www.chobani.com.

Media Contact

Dana Metz / Weber Shandwick / [email protected] / 312.988.2378

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SOURCE Chobani