Choice Hotels Choice Privileges Rewards Program Celebrates 15 Million Members

SILVER SPRING, Md., May 29, 2012 /PRNewswire/ -- The award-winning Choice Privileges rewards program from global lodging powerhouse Choice Hotels International, Inc. (NYSE: CHH), franchisor of such well-known hotel brands as Comfort Inn, Quality, and Cambria Suites, recently celebrated a significant milestone as it welcomed its 15-millionth member. In recognition of hitting this mark, the Choice Privileges program has decided to award its lucky milestone member with 115,000 bonus rewards points in addition to sponsoring a $15,000 donation to Rebuilding Together, the Signature Cause Partner of Choice Hotels.

Choice Privileges is one of the industry's fastest growing rewards program, having tripled its membership in just over five years. The 15-millionth member that will receive the 115,000 bonus points resides in Danville, IL.

"We are gratified to achieve this milestone and appreciate the zest with which the traveling public has joined our comprehensive hotel rewards program," said Greg Brown, vice president of loyalty, promotions, and relationship marketing for Choice Hotels. "Not only has Choice Privileges proven to be very popular among travelers worldwide, it has also proven to add tremendous value for our franchise hotel owners, helping to drive more reservations to their hotels."

In celebration of its 15-millionth member milestone, the rewards program has also announced a generous donation of $15,000 to Rebuilding Together, its company's Signature Cause Partner. For 20 years, Rebuilding Together has rehabilitated homes for the most vulnerable of our population – the low-income elderly, disabled veterans, and families with children – all at no cost to the homeowners. Rebuilding Together is part of the Room to Rebuild corporate social responsibility program at Choice Hotels, which has resulted in more than 50 community-based projects across the country to date, with more than 4,600 total volunteer hours.

Launched in 1998, Choice Privileges offers free membership for travelers to earn points good towards free nights, airline miles, gift cards and more, even charitable giving, while staying at more than 5,500 Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brand hotels as well as Ascend Collection member hotels. Choice Privileges members receive a wide range of hotel benefits and access to exclusive offers, including the current Stay Two Separate Times, Earn a $50 Gift Card promotion, running through August 15th, 2012.*

*See choicehotels.com for details.

About Choice Hotels
Choice Hotels International, Inc. franchises more than 6,100 hotels, representing more than 495,000 rooms, in the United States and more than 30 other countries and territories. As of March 31, 2012, more than 350 hotels were under construction, awaiting conversion or approved for development in the United States, representing more than 30,000 rooms, and approximately 80 hotels, representing approximately 7,000 rooms, were under construction, awaiting conversion or approved for development in approximately 20 other countries and territories. The company's Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brands serve guests worldwide. In addition, via its Ascend Collection membership program, travelers in the United States, Canada and the Caribbean have upscale lodging options at historic, boutique and unique hotels.

Additional corporate information may be found on the Choice Hotels International, Inc. web site, which may be accessed at www.choicehotels.com.

Choice Hotels, Choice Hotels International, Choice Privileges, Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge, Rodeway Inn and Ascend Collection are proprietary trademarks and service marks of Choice Hotels International.

© 2012 Choice Hotels International, Inc. All rights reserved.

SOURCE Choice Hotels International, Inc.