Chris Dailey to Lead eWayDirect Sales, Marketing Growth as New COO

SOUTHPORT, Conn., May 2, 2013 /PRNewswire/ -- eWayDirect, the "Now Data" company that helps brands leverage real-time data to acquire and engage new customers, today announced Christopher Dailey has been promoted to Chief Operating Officer.

In his new role, Dailey will spearhead the company's growth strategy, leading outside and inside sales and account management, marketing, media services, customer support and operations. Dailey will head up the team in leveraging eWayDirect's real-time B2C customer acquisition solution to help businesses of all sizes find new more profitable customers, drive higher conversion and grow revenue across all digital channels.

Dailey, who has served as Senior Vice President of Sales at eWayDirect since September 2011, brings extensive sales and marketing experience in the digital, SEO and startup space, as well as a deep background in financial management. Prior to his work at eWayDirect, he was the VP of Sales at SEO automation company Altruik.  He has also built the sales groups and held other senior leadership roles at online trading platform provider Prescient Markets, web design firm DMIND.  Prior to working in the start-up technology space Dailey worked in Sales and Trading for Citi, Bankers Trust, and Merrill Lynch.

Dailey earned a law degree at the Thomas Jefferson School of Law and is a member of the California, New York and Washington, D.C. Bar Association. He holds a B.S. in Finance and Economics from Towson University.

"Chris and I have worked closely together for some time now and I am delighted to have his level of expertise and dedication to success as part of our senior leadership," said Neil Rosen, eWayDirect's CEO. "His experience and skill in managing operations and working with clients to deploy our CertainSource B2C customer acquisition solution will be instrumental in eWayDirect's future growth."

To learn more about how CertainSource can deliver new, more valuable online prospects and customers, visit www.ewaydirect.com.

About eWayDirect: The "Now Data" company, eWayDirect, leverages real-time data to transform the way leading brands acquire and engage customers to drive revenue and performance while protecting brand reputations. Founded in 2001, eWayDirect is a privately held company with offices in Southport, CT and Raleigh, NC. For more information, visit www.ewaydirect.com.

SOURCE eWayDirect