NEW YORK, July 11, 2016 /PRNewswire-USNewswire/ -- Burson-Marsteller, a leading global strategic communications and public relations firm, today announced that Chris Gee and Helen Nowicka have joined the firm as Managing Directors, Digital Strategy & Content, effective immediately. Gee joins the firm's U.S. Corporate & Financial Practice and Nowicka joins the Brand Marketing Practice. Both are based in New York.
Gee and Nowicka are senior digital strategists with deep expertise using audience insights, data and analytics to inform creative content development. They will work closely with Burson-Marsteller account teams to develop channel-agnostic communications programs that drive measurable results for clients.
"Chris and Helen are world-class digital strategists with rich experience reaching business and consumer audiences using digital, social and mobile platforms," said Michael Law, U.S. CEO, Burson-Marsteller. "Importantly, they also bring highly specialized knowledge about the application of new technologies to drive very precise, high-impact communications. I look forward to working with them."
Gee has more than 20 years of experience in digital strategy and communication, most recently as Chief Digital Officer at RF|Binder, where he developed and oversaw the execution of online marketing and reputation management programs for clients including CVS Health, edX, The Rockefeller Foundation and Chubb Insurance. Before that Gee was Managing Director, Social Media and Digital Strategy at Teneo, where he established the firm's Digital Advisory practice and counseled executive leaders at clients including Alcoa, First Data Corporation, Cracker Barrel and The International Olympic Wrestling Federation. This is Gee's second term with Burson-Marsteller, having served in digital and creative capacities from 2006 to 2011. He holds a BFA in Graphic Design from The University of the Arts.
Nowicka is a seasoned integrated communications professional with more than 20 years of experience in business development, content marketing, entrepreneurial innovation, executive counsel and innovative communications. Most recently, she was Managing Director, Business Development at Meredith Xcelerated Marketing (MXM), where she was responsible for new business across social, mobile and content marketing. Before that, Nowicka was Executive Vice President, Digital at Porter Novelli where she developed strategies for clients in the energy, health, media, telecommunications and consumer packaged goods industries. Before that Nowicka was with The Red Consultancy in London delivering award-winning programs for clients including Microsoft, McAfee and Expedia. Earlier in her career she was a freelance reporter for The Guardian and The Times in London. She holds a degree in English from the University of Cambridge.
Burson-Marsteller, established in 1953, is a leading global public relations and communications firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm's seamless worldwide network consists of 73 offices and 85 affiliate offices, together operating in 110 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Group, a subsidiary of WPP (NASDAQ: WPPGY), the world's leading communications services network. For more information, please visit www.burson-marsteller.com.