CHICAGO, March 16, 2011 /PRNewswire/ -- SourceLink, a leader in the $163 billion U.S. direct marketing industry and a premier multi-channel marketing services provider of results-driven solutions, announces the addition of Chris Ryan in a key account development role.
Ryan, is a 30-year veteran of the direct mail industry and was a founding partner of Direct Group, one of the nations largest direct mail marketing companies.
Prior to helping found Direct Group in 1995, Ryan spent 11 years as Vice President of Sales and General Manager of American Mail-Well in Philadelphia, where he engineered the successful turnaround of the company's Philadelphia production facility. He began his career at Boise Cascade, rapidly ascending to a marketing manager position on the company's most profitable product line.
"A proven leader with a clear understanding of multichannel communication and how data and production technology can help clients increase marketing ROI. Chris is one of the most talented and experienced professionals in our industry today," said Don McKenzie, SourceLink President and CEO.
SourceLink creates results-driven communication solutions. Combining strengths in marketing analytics, data intelligence, technology and production expertise, SourceLink crafts and executes data-driven direct marketing and transactional document outsourcing solutions. SourceLink's analytic and communication solutions improve marketing ROI through greater relevance and increased response. On the production side, SourceLink solutions reduce costs through more efficient operations and postal optimization. Headquartered in Chicago, SourceLink operates in five U.S. locations. For more information, visit www.sourcelink.com.