Chrissy Teigen and TRESemmé® Join Forces to Launch the Beauty-Full Volume Collection
Revolutionary Innovation Is Changing Up Women's Beauty Routines
ENGLEWOOD CLIFFS, N.J., Feb. 12, 2016 /PRNewswire/ -- TRESemmé, the #1 styling brand in the US, is teaming up with model and television host Chrissy Teigen to introduce a revolutionary reverse-wash system, Beauty-Full Volume. Teigen will make her TRESemmé debut in a series of humorous videos on the brand's YouTube channel that showcase the common compromise women inevitably make when trying to achieve volume: hair looks great, but too often feels crunchy, stiff or sticky – definitely not touchable.
Teigen partnered with TRESemmé because the collection resonates with her own struggle to get touchable volume. "I'm photographed all the time, and while my hair might look great in pictures, it doesn't always feel great – we're talking 'Crispy Teigen.' I'm so glad I no longer have to compromise to get hair with great lift that I actually want to run my fingers through," says Teigen. "I'm thrilled to be teaming up with a brand that's getting people to re-think their hair washing routine and encouraging them to reverse it up. This collection is a game changer!"
Unlike typical shampoos and conditioners, Beauty-Full Volume is designed to work in reverse – and is the only reverse system designed for touchable volume. The process is simple: condition first to soften, then shampoo to wash away weight, leaving hair touchably soft. Thanks to this collection, women will no longer need to sacrifice softness for stiffness or lift for limp locks.
The campaign with Teigen is supported with a robust marketing program across print and digital, beginning today. Additionally, the brand will extend the campaign's reach by partnering with digital influencers who will be chronicling their reverse wash journey through a series of videos on their YouTube channels and in paid media.
"We are thrilled to be partnering with Chrissy Teigen to help spread the word of TRESemmé's revolutionary new Beauty-Full Volume haircare range," says Rob Candelino, Vice President of Marketing for Unilever's Haircare business. "Volume is the #1 haircare need in America and now, with this unique reverse wash system, we are very proud to help women achieve gorgeous volume that looks and feels great."
As the Official Haircare Sponsor of New York Fashion Week for the sixteenth consecutive season, where Teigen will be on-site with the brand as part of the sponsorship, TRESemmé will also incorporate the Beauty-Full Volume Collection into its Salon and Lounge at Moynihan Station, and through hair looks at sponsored runway shows. In addition, TRESemmé will debut this collection via a voluminous hair look at the Mara Hoffman autumn/winter 2016 presentation on Saturday, February 13th, proving that touchable volume is perfect for everything from the catwalk to the sidewalk.
About TRESemmé Beauty-Full Volume:
The TRESemmé Beauty-Full Volume collection is the only haircare system specifically formulated to work together, in reverse, and provide a salon-quality solution to achieving soft, voluminous hair. The first step in the system is the Beauty-Full Volume Pre-Wash Conditioner – formulated with Fiber Polishing technology – to smooth hair, followed by the Shampoo to wash away weight (by removing excess conditioner) for everyday volume. Formulated with Fleximax Volumizers, the collection's styling range includes a Hair Maximizer and Mousse. Additionally, the Beauty-Full Volume Hairspray has an ultra-fine spray to maintain the hair's natural movement and softness for flexible hold with a professional finish.
TRESemmé Beauty- Full Volume Collection is available at food, drug and mass market retailers nationwide with a suggested retail price of $4.99.
For more information and to connect with TRESemmé, please visit:
YouTube: YouTube.com/TRESemme
Twitter: Twitter.com/TRESemme @TRESemme #reverseyourroutine
Facebook: Facebook.com/TRESemme
Instagram: @TRESemme
Pinterest: Pinterest.com/TRESemme
www.tresemme.com
About Unilever United States, Inc.
Unilever is one of the world's leading suppliers of Food, Refreshments, Home and Personal Care products with sales in more than 190 countries and reaching 2 billion consumers a day. In the United States, the portfolio includes brand icons such as: Axe, Ben & Jerry's, Breyers, Caress, Clear Scalp & Hair Therapy, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Simple, St. Ives, Suave, Talenti Gelato & Sorbetto, TIGI, TONI&GUY Hair Meet Wardrobe, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Unilever employs approximately 8,000 people in the United States – generating more than $8.5 billion in sales in 2015.
Unilever's Sustainable Living Plan (USLP) commits to:
- Decoupling growth from environmental impact.
- Helping more than a billion people take action to improve their health and well-being.
- Enhancing the livelihoods of millions of people by 2020.
Unilever ranked number one in its sector on the 2015 Dow Jones Sustainability Index.
The entire Unilever global factory network, as well as its U.S. non-manufacturing facilities, have achieved zero non-hazardous waste to landfill status.
For more information on Unilever U.S. and its brands visit: www.unileverusa.com
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SOURCE TRESemme
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