ChromaDex® Signs Agreement with Organic Revolution Worldwide LLC to Launch a Line of Functional Foods Under the Dodo Organics Label

New Line to Include the ChromaDex® Proprietary Formulation pTeroPure®

Sep 26, 2011, 06:00 ET from ChromaDex Corporation

IRVINE, Calif., Sept. 26, 2011 /PRNewswire/ -- ChromaDex® Corporation (OTCBB: CDXC), the creator of pTeroPure®, is pleased to announce a supply partnership with Organic Revolution Worldwide LLC to launch a series of gourmet snacks and grocery items under the Dodo Organics label. Organic Revolution Worldwide is the first food company to incorporate pTeroPure® into food products. The company will introduce pTeroPure® into its Dodo Organics line of nutrition bars and cookies, which launched at the Food & Nutrition Conference & Expo in San Diego on September 25, 2011.


pTeroPure® is a proprietary formulation of the naturally occurring antioxidant compound pterostilbene, which is found in blueberries. It has the potential to benefit heart health by supporting cholesterol and blood pressure while providing additional benefits related to cognitive function, healthy aging and blood sugar control.

"We are delighted to partner with ChromaDex® as we incorporate their revolutionary pTeroPure® pterostilbene into our organic food products under the Dodo Organics label," said David Lewinson, CEO of Organic Revolution Worldwide.

"Entering the food and beverage market is another key milestone for our company," said William Spengler, President of ChromaDex®. "This partnership creates additional outlets to give consumers access to pTeroPure® and its health benefits in support of a healthy lifestyle."

Organic Revolution Worldwide offers more than thirty different products on the ecommerce platform and will be adding several new products with an enhanced nutrition profile shortly.

About ChromaDex®

ChromaDex® is an innovative natural products company that provides proprietary, science-based solutions and ingredients to the dietary supplement, food and beverage, cosmetic and pharmaceutical industries. The company has an impressive pipeline of new ingredients, including its pTeroPure® pterostilbene for which it has worldwide, exclusive patent rights.

About Organic Revolution Worldwide LLC

Incorporated in the State of New York, the owners David and Rose Lewinson are in the process of creating the first universal brand for certified organic skin care and organic food products. Dodo Organics has just had its trademark approved for use in the United States and offers a wide range of gourmet organic snacks and grocery items. Its USDA-certified organic skin care line currently includes products for mothers and babies and will gradually expand into other categories. The company is in the process of launching a global suite of products into China and India and expects to complete the first stage of this expansion by the end of 2011. The company was launched two years ago and is the publisher of Rose Lewinson's eBook Going Organic Without Going Broke.

Forward-Looking Statements

Any statements that are not historical facts contained in this release are forward-looking statements. Actual results may differ materially from those projected or implied in any forward-looking statements. Such statements involve risks and uncertainties, including but not limited to those relating to product and customer demand, market acceptance of our products, the effect of economic conditions both nationally and internationally, ability to protect our intellectual property rights, impact of any litigation or infringement actions brought against us, competition from other providers and products, risks in product development, our ability to raise capital to fund continuing operations, the ability to complete transactions, and other factors discussed from time to time in the Company's Securities and Exchange Commission filings. The Company undertakes no obligation to update or revise any forward-looking statement for events or circumstances after the date on which such statement is made except as required by law.

SOURCE ChromaDex Corporation