Chronic Tacos Teams Up with BLAZE Public Relations

North American Mexican grill franchise hires leading lifestyle PR agency

Feb 04, 2016, 15:36 ET from BLAZE Public Relations

ALISO VIEJO, Calif., Feb. 4, 2016 /PRNewswire/ -- BLAZE Public Relations, the nationally recognized PR firm that represents leading consumer lifestyle brands, announced the addition of Chronic Tacos to their well-established and steadily increasing list of clients. Known for their authentic third generation recipes, Chronic Tacos is a fast-casual Mexican restaurant with more than 30 locations across North America.

"Chronic Tacos began with a vision for authenticity and individuality," said Chronic Tacos CEO and President Michael Mohammed. "This is why we're confident in BLAZE's representation because of their understanding in our brand voice and their dedication to earning the highest quality results for our brand."

The high standard of quality that Chronic Tacos maintains has proven successful as the international franchise expects to open 15 new locations across North America in 2016. BLAZE will be executing high-level strategy to publicize within local, national, and trade media outlets. These efforts will serve all of Chronic Tacos' current and planned locations, in addition to earning general brand awareness. BLAZE will also work with Chronic Tacos to develop social media strategy and management for Facebook, Instagram, Twitter, and other possible networks.

"As a public relations agency in Southern California we take pride in helping local brands to succeed and Chronic Tacos is perfectly aligned with that mission," said BLAZE PR President Matt Kovacs. "Amidst Chronic Tacos' expansion across North America, we're excited to learn, grow and succeed right alongside them."

About Chronic Tacos
Chronic Tacos is a California-inspired Mexican grill that celebrates authenticity and the individuality of its customers. The fast-casual franchise is known for its fresh Mexican cuisine that is customized for each guest's distinctive taste. Founded in 2002, the Aliso Viejo, California-based company has more than 30 locations operating across North America and is committed to serving only the highest quality with locally sourced ingredients. Chronic Tacos offers traditional Mexican items such as tortas, taquitos, flautas and tacos as well as burritos, tostada bowls and salads, including a breakfast menu all day. Customers can choose from vegetarian and gluten-free options, as well as carne asada (steak), pollo asado (chicken), carnitas (slow-cooked pork) and al pastor (spicy marinated pork). Seafood lovers can also order grilled, beer-battered or baja-style fish and shrimp. Each restaurant incorporates original art designs inspired by traditional "Day of The Dead" art, creating a unique experience at each location. For more information or to find the nearest Chronic Tacos, visit

In business since 1990, BLAZE is owned by Davies and is an award-winning, strategic public relations and marketing communications firm with offices in Santa Monica, Santa Barbara and Washington D.C. BLAZE believes in initiating smart conversations that facilitate consumer dialogue with a return to our client's bottom line.  Awards include two PRSA PRISM Awards, the Communicator Award, PR News PRism and the recipient of two Hermes Awards. For more information, visit

Media Contact:
Matt Kovacs
Blaze Public Relations
(310) 395-5050


SOURCE BLAZE Public Relations