IRVING, Texas, July 6, 2015 /PRNewswire/ -- Chuck E. Cheese's isn't playing games any more – not with food and not with their creative work. As part of ongoing enhancements across the business, the company has selected Omnicom's Fort Lauderdale-based Zimmerman Advertising as lead agency on the iconic brand's strategy, promotion, media and integrated creative.
"Chuck E. Cheese's has undergone a tremendous amount of change in the last year and we need an agency able to keep up with our breakneck pace and hunger for consumer insight," said Michael Hartman, Chuck E. Cheese's Chief Marketing Officer. "After a lengthy creative review, we found Zimmerman shares our vision for success and obsession with metrics. They are the right agency at the right time to help us ring in a new era of Chuck E."
In recent months Chuck E. Cheese's has launched an updated menu, including whole-wheat wraps, new sandwiches, and thin crust and artisan pizza options such as the Cali-Alfredo and Barbeque Chicken. CEC is also improving the experience for adults with Wi-Fi in all locations.
"Chuck E. Cheese's is a great concept with brand recognition off the charts. We are excited to work with a leadership team so focused on consumer experience," said Michael Goldberg, CEO of Zimmerman. "This is more than a legacy brand, it's a great restaurant. As long as families with young kids are eating out, our opportunity is more frequent consideration."
Founded in San Jose, Calif., in 1977, Chuck E. Cheese's features food and entertainment options for all ages, from pizza and a salad bar, to games appropriate for toddlers, kids, teens and adults. Chuck E. Cheese's was the first concept to integrate food with games and has maintained its standing as a leader in family entertainment.
About CEC Entertainment, Inc.
For more than 35 years, CEC Entertainment has served as the nationally recognized leader in family dining and entertainment and the place Where A Kid Can Be A Kid®. As the award-winning number-one, kid-friendly restaurant for millions of families across the world, the company and its franchisees operate a system of more than 575 Chuck E. Cheese's stores located in 47 states and 10 foreign countries and territories and 143 Peter Piper restaurants in 4 states and 1 foreign country. The company's goal is to create positive, lifelong memories for families through fun, food and play inside and outside of its stores. Each Chuck E. Cheese's features musical entertainment, games, rides and play areas for kids of all ages, as well as a variety of freshly prepared dining options. Committed to providing a fun, safe environment, Chuck E. Cheese's helps protect families through industry-leading programs such as Kid Check®.
For more information, visit chuckecheese.com
About Zimmerman Advertising
Zimmerman Advertising, an Omnicom Group company, is the leading integrated, retail agency in the country. Zimmerman's clients represent some of the most prominent retail brands in the country, including hhgregg, Nissan, Party City, Dunkin' Donuts, Chico's FAS, Tire Kingdom, AutoNation, Firehouse Subs, Boston Market, Extended Stay America and Michaels. Headquartered in South Florida, the agency has retail service offices throughout the country, including New York, Los Angeles, Chicago, Dallas and Nashville. For information on the agency, visit http://www.zadv.com.
About Omnicom Group
Omnicom Group (NYSE: OMC) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
SOURCE Zimmerman Advertising