ATLANTA, Aug. 28, 2017 /PRNewswire/ -- In a move that proves Church's Chicken® is devoted to providing guests more of the great chicken experiences they love, the brand announced its new $5 Real Big Deal starting Aug. 28. Now, guests have the freedom to choose from thousands of flavor combinations featuring Church's® hand-battered, double-breaded fried chicken or Tender Strips®, home-style sides, and a honey-butter biscuit and signature jalapeño pepper – for just $5.
The market-leading value was developed specifically in response to guest feedback, which revealed a strong desire for customizable value meals rather than a one-size-fits-all meal with limited options. With the $5 Real Big Deal, Church's guests not only get to choose from 2-pieces of mixed chicken or 3 Tender Strips® in original or spicy, they also have the flexibility to select any two of Church's delicious and unique side dishes, including baked macaroni & cheese, jalapeño bombers fried okra and corn-on-the-cob. Each $5 meal is topped off with a scratch-made honey-butter biscuit, and a signature jalapeño pepper to squeeze over chicken for an extra spicy kick – one of Church's most beloved "custom flavor" traditions, dating back to 1952. Everyone gets what they want and it all comes together for just $5, regardless of the combination.
"Consumers are telling us that they want real options for their money," said Jennifer Chasteen, Vice President of Brand Strategy & Activation at Church's Chicken. "While we are known for our original and spicy chicken and biscuits, we also feature a full complement of home-style sides. Now guests can explore Church's entire classic sides menu without worry, because at $5, it's like getting a second side free."
The $5 Real Big Deal is a ground-breaking approach to value in that it provides choice around virtually every menu item and flavor combination available at Church's. A single guest could dine at Church's every day over a period of years and never have the same meal twice – though the price would always be $5.
The ad campaign, entitled "Game Show," features a light-hearted, fictional game show called "Just Choose Already!" Each :30 second commercial features a different Church's customer as the contestant, trying to decide between all of the menu options.
The $5 Real Big Deal is available at all U.S. Church's Chicken restaurants, while supplies last.
About Church's Chicken®
Founded in San Antonio, TX in 1952 by George W. Church, Church's Chicken® is one of the largest quick service restaurant chicken chains in the world. Church's® specializes in Original and Spicy Chicken freshly prepared throughout the day in small batches that are hand-battered and double-breaded, Tender Strips®, sandwiches, honey-butter biscuits made from scratch and freshly baked, and classic, home-style sides all for a great value. Church's® (along with its sister brand Texas Chicken® outside the Americas) has more than 1,600 locations in 27 countries and international territories and system-wide sales of more than $1 billion. For more information, visit www.churchs.com. Follow Church's® on Facebook at www.facebook.com/churchschicken and Twitter at www.twitter.com/churchschicken.
Contact: Peyton Sadler
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SOURCE Church's Chicken