Cie Studios Develops New Website for Leading Car Care Company Meguiar's Inc.

LOS ANGELES, March 15, 2012 /PRNewswire/ -- Cie Studios, a developer of custom social, mobile and web applications, today announced collaboration with Meguiar's to launch the car care company's new website, www.meguiars.com. The new site provides an interactive and community-enhancing experience to better connect with the company's loyal and growing customer base.

As trusted experts in paint and surface care, Meguiar's required a website that could fully support and further engage with its customers. To cater to its millions of devoted fans, Meguiar's commissioned Cie Studios to develop a new site that would implement more customized and interactive content.

"Our customers are a unique community of people that are passionate about their vehicles," said Chris LaMarca, Marketing Technical Director, Meguiar's. "We wanted to create a new site that would serve as a go-to destination where our community could interact with others, find useful information and recommendations about our products more easily, as well as better showcase their results to foster the community experience."

The newly launched Meguiar's website features:

• True Bilingual Support – Provides a true web experience through a fully English- and Spanish-translated site.
• Car Showcase Area – Lets users upload and share their car pictures with the Meguiar's community. Images are integrated into "Product Detail" pages to help consumers see real-world product results.
• Product Recommendations – Offers specialized product recommendations through a brief, tailored questionnaire. Users can also save recommendations in their "Garage," or email it to themselves.
• Real-Time Product Filter – Filters product results in real-time to reflect chosen selections.
• Emotive Branding – Portrays large, emotional imagery to appropriately portray the Meguiar's brand.

"It's a privilege to work with such a respected and forward-thinking industry leader as Meguiar's," said Edward Yu, president, Cie Studios. "We are very proud of our collaboration of successfully having developed a fully-functional site that incorporates powerful design, superior user interface and an overall engaging experience."

Cie Studios has developed numerous custom and interactive web, mobile and social applications for various clients in the automotive industry, including Nitto Tire, Chrysler, Toyota/Scion and SEMA. For more information about Cie Studios and its services, visit: www.ciestudios.com/the-work.

About Meguiar's, Inc.

For over 100 years, Meguiar's has provided Car Crazy people with specialized state-of-the-art formulations for making every car's appearance show car perfect.  Chosen by 20 out of 27 "Best in Class" winners at the 2010 Pebble Beach Concours d'Elegance, Meguiar's provides high performance products for every automotive surface. For more information, please call Meguiar's at 800-347-5700 or visit Meguiar's at www.meguiars.com.

About Cie Studios

Cie Studios, a business of Cie Digital Labs, is a developer of interactive applications for business, combining compelling user experiences and interactive technologies to improve business efficiency and create business opportunities. The company began in 1998 as an interactive services firm providing innovative digital marketing campaigns for companies like Nitto Tire U.S.A., Pioneer Mobile and Home Electronics, Chrysler, SEMA and Toyota/Scion. Today, Cie Studios has evolved into a developer of leading-edge interactive applications, applying 13 years of experience in interactive services to create business applications that incorporate social and gaming principles to increase usability and engagement.  Other Cie Digital Labs businesses are Cie Games, creator of Car Town, the popular Facebook game for car and racing enthusiasts; and PostRelease, an online content marketing platform.

Media Contact: Carol Lee | Rogers & Cowan | 310-854-8168 | [email protected]

SOURCE Cie Studios