MORRISTOWN, N.J., Aug. 2, 2012 /PRNewswire/ -- Willie Montano of Morristown, N.J., Director of Advertising & Online Marketing for CIE Tours International, has been named a Rising Star in the professional travel industry. The honor was part of a new initiative by Travalliance Media to recognize the accomplishments of the industry's top young professionals.
Mr. Montano's leadership role at CIE Tours has helped establish the company as the travel industry's standard-bearer for fully escorted motorcoach tours to Ireland, England, Scotland and Wales. As the organization's senior marketer, he is responsible for developing and executing communications strategy and managing all advertising programs to achieve the company's sales, growth, profitability and visibility objectives.
"We are extremely proud of Willie for this well-earned recognition. Until now, Willie has been our own 'secret weapon,' but now that the cat is out of the bag, we are delighted to lead the public applause for Willie, as well as for the other outstanding young Rising Stars honored by Travalliance in this inaugural year of the program," said CIE Tours International President Brian W. Stack.
Montano, 34, is a native Colombian who has spent his professional career at CIE Tours. He learned the business from the ground up, working in virtually all operating departments, including accounting and product pricing, while developing the marketing skill set that enabled him to advance to the highest management level.
About CIE Tours International
For over 80 years, CIE Tours International of Morristown, NJ, has set the standard for fully escorted motorcoach tours of Ireland, England, Scotland and Wales. This renowned tour operator delivers unsurpassed experiences and value for both packaged vacations and custom independent travel, combining the best of each destination with expert professional tour guides who bring each itinerary to life. All CIE Tours travel programs are protected by the company's $550+ Advantage, a no-fee benefit guaranteeing that travelers are never charged for special features considered optional extras with other tour companies. For additional information, call 1-800-243-8687 or visit www.cietours.com.
SOURCE CIE Tours International