Seasoned SMB and mid-market technology leader strengthens executive team to support continued growth
DENVER, Sept. 15, 2026 /PRNewswire/ -- Cin7, an industry-leading cloud-based inventory and order management software provider, today announced six new executive hires. Joanne Wensley as Chief Technology Officer, Christine Works as Chief Customer Officer, Maya Keekattil as Chief Product Officer, Ben Goodyear as Chief Financial Officer, Crystal Gaskin as Global Vice President of People and Culture, and Jennifer Benison as VP of Global Business Operations and Chief of Staff.
"These six leaders bring the kind of talent and expertise that will fuel our next stage of growth. Each of them shares our belief that great inventory management should make running a small business simpler, not harder, and I'm confident they'll help us deliver on that for our customers." said Sheldon Cummings, CEO of Cin7.
Joanne Wensley, Chief Technology Officer
As Chief Technology Officer, Wensley will lead Cin7's engineering organization as the company continues to invest in AI-powered inventory and order management capabilities for its customers. She brings more than a decade of engineering leadership experience, including roles at Smarsh, Micro Focus, and Hewlett Packard Enterprise.
Christine Works, Chief Customer Officer
As Chief Customer Officer, Works will unify the customer experience across every stage of the Cin7 relationship, from onboarding through ongoing support. She brings over 30 years of experience including customer success leadership roles at Smarsh, NAVEX Global, and Aravo Solutions.
Maya Keekattil, Chief Product Officer
Keekattil will direct Cin7's product organization with an AI-first mindset and a focus on building high-performing product teams as Chief Product Officer. She brings more than 25 years of enterprise software and product leadership experience, including product leadership roles at Smarsh and RiverRock Systems.
Ben Goodyear, Chief Financial Officer
As Chief Financial Officer, Goodyear will drive Cin7's finance function as the company scales into its next stage of growth. He brings more than 20 years of financial leadership experience across fintech and financial services, including roles as CFO of Pipe Technologies and CFO of a division of Intuit. Ben brings extensive experience scaling fintech businesses and leading companies through ownership changes.
Crystal Gaskin, Global Vice President of People and Culture
Gaskin will guide Cin7's global people strategy and culture initiatives as Global Vice President of People and Culture. She brings more than 20 years of HR leadership experience at Fortune 100 companies, most recently serving as Chief People Officer at Mailchimp, where she led the people function through the company's acquisition by Intuit. Gaskin's approach is rooted in the belief that culture is the foundation that makes strong performance sustainable.
Jennifer Benison, Global Vice President, Business Operations and Chief of Staff
As VP of Global Business Operations and Chief of Staff, Benison will bring all operations functions under one umbrella to improve alignment and efficiency across the business. She brings over 15 years of professional experience and a strong track record of Chief of Staff and revenue operations leadership at companies including Smarsh and Intuit Mailchimp.
All new hires and organizational changes are effective immediately. To learn more, visit www.cin7.com.
About Cin7
Cin7 is the leading inventory management and connected commerce platform for small and mid-sized product businesses. Cin7 helps growing brands manage inventory, automate workflows, and connect their sales channels, from e-commerce to wholesale to retail, in one powerful, easy-to-use platform. With over 8,500+ customers in over 100 countries processing over 125 million orders annually, Cin7 is a global business on a mission to make commerce simpler, smarter, and more connected for product sellers everywhere. For more information, visit www.cin7.com.
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