Cincinnati Bengals Add Alive5 AI to Fan Chat for 24/7 Ticketing and Service Requests

Pro football franchise expands its work with Houston-based Alive5 to launch Who Dey AI, a customized fan assistant

HOUSTON, Nov. 12, 2026 /PRNewswire/ -- Alive5, a Houston-based provider of AI-powered chat solutions, today announced that the Cincinnati Bengals have added Alive5 AI to power the fan chats on Bengals.com and from inside the Bengals Mobile App. Fans can now access round-the-clock answers regarding gameday information, ticket memberships, single-game options, and special experiences, with Bengals staff available to step in whenever needed.

The assistant, called Who Dey AI, is a chatbot customized to the beloved Bengals mascot, draws only from content the club provides, never the open internet. It guides fans with gameday FAQs, player stats, and routes ticket questions to the right Bengals department, escalating to a live ticket representative.

"Fans expect seamless digital experiences," said Payton Phillips, Director of Fan Acquisition and Development for the Cincinnati Bengals. "By introducing an AI-powered chatbot, we're giving fans a faster, easier way to get information anytime they need it."

The launch expands a relationship that began in 2013, when the Bengals added Alive5 live chat to Bengals.com for ticket sales and service. Adding Alive5's innovative AI chatbot lets the club now provide customer support 24/7, capturing and qualifying sales leads offline, and reduce the staff's busywork.

"We built Alive5 to help businesses large and small connect better with their customers without the technical complexity," said Dustin Yu, Founder and CEO of Alive5. "The AI handles the questions fans ask most, and a real person is always one click away."

Members of the Bengals fan service team can jump in to help fans at any time. Across the Alive5 platform, customer data stays in a private, secure environment, is processed in the United States and is never used to train AI models.

"On gameday, fan conversations ran nearly ten times a typical day, most of them in the hours around kickoff," said Rohit Joshi, Head of Strategic Growth at Alive5. "That's exactly when an assistant like Who Dey AI earns its place, allowing staff to focus on providing a first-class experience in-venue."

Alive5 designed its platform for organizations that want to put AI to work without a large IT team, from sports teams to city offices and neighborhood businesses.

Fans can try Who Dey AI at www.bengals.com.

About Alive5
Alive5 is a Houston-based company that helps organizations connect with their customers through AI, live chat and SMS. Founded in 2016 by Dustin Yu, Alive5 offers AI assistants across web chat, SMS, Facebook Messenger and WhatsApp. Alive5 serves government agencies, sports and entertainment organizations, higher education, and travel and hospitality brands. Learn more at www.alive5.com.

About the Cincinnati Bengals
Founded in 1968 by legendary coach and innovator Paul Brown, the Cincinnati Bengals are a National Football League franchise built on a legacy rooted in innovation, determination and passion. Known for its iconic uniforms and electric gameday atmospheres, the organization is committed to delivering world-class experiences for fans throughout Who Dey Nation. For more information, visit www.bengals.com.

SOURCE Alive5