Cincinnati "Mompreneur" on a mission to spread happiness and inspiration
Nine new products added to key2Bme line of inspiring gifts
CINCINNATI, Oct. 20, 2017 /PRNewswire/ -- Hoi Polloi Trends today announced the launch of nine new products in its key2Bme® line of inspiring gifts. Founder and CEO Tammy Nelson is a mother of three and, in early 2016, launched key2Bme as a way to spread positivity in the world. The crafted, metal keys each highlight a word with a symbol and are accompanied by an inspiring quote.
"There are so many pressures on kids to be amazing at this or exceptional at that," said Nelson, "But my husband and I feel the most important thing we can do as parents is to help our kids learn to be confident, kind and happy."
This led to the creation of key2Bme which, at its core, aims to serve as a reminder that each person holds the key to their own happiness. The company suggests that happiness can be found through doing things you enjoy, making time for those you love and following your dreams, so they offer keys that represent each of these three sources of happiness.
This mission is clearly resonating with customers as sales more than doubled month-over-month throughout 2016 and, by mid-2017, had already exceeded last year's. The product was originally launched with just six designs and now, with this much-anticipated release of nine new keys, has expanded to more than 50 products. This month, "No Regrets," "Fearless" and "Inspired" keys will be added, as well as six new sports keys (Tennis, Golf, Hockey, Lacrosse, Baseball and Softball).
"I am so energized by all the creative ways our customers have used our products to inspire and show kindness to others," said Nelson. "We want people to 'own' their happiness and a key2Bme clipped on their bag, purse or key chain helps provide a friendly reminder every day that will hopefully reaffirm what matters most."
About Hoi Polloi Trends and key2Bme:
Hoi Polloi Trends was founded in 2011 to develop fun products with wide appeal and key2Bme is its flagship brand. Based in Cincinnati, OH, the mission of key2Bme is to remind people that they hold the key to their happiness – whether that's from doing things they enjoy, making time for those they love or following their dreams. Products can be found online and in select retailers. For more information, visit key2Bme.com.
SOURCE Hoi Polloi Trends
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