Cine Sony Television Joins Roster of Speakers, Panelists at March 14th Multicultural Media Forum; New Research on Multicultural Consumers to be Unveiled

Feb 26, 2013, 13:55 ET from Horowitz Associates

NEW YORK, Feb. 26, 2013 /PRNewswire/ -- Superna Kalle, General Manager of Cine Sony Television and Sony Movie Channel, is among the media industry leaders participating at the upcoming 13th Annual Multicultural Media for Multicultural America Forum, taking place on March 14th at the Marriott Marquis in New York City.  The Forum theme is "Media's New Generation."

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Kalle spearheaded the development of Cine Sony Television, a Spanish language entertainment network that features uncut Hollywood blockbusters dubbed in Spanish.  As Sony Pictures Television's SVP of Networks, Kalle also oversees distribution, marketing, programming, and all other operations for Sony Movie Channel and has oversight for the group's television networks business in North America.  She has an extensive background in multicultural media, and was also responsible for expanding the portfolio of Indian channels and content across multiple distribution platforms in the United States.   

Kalle will join a roster of renowned speakers including Ruben Mendiola, VP & General Manager of Multicultural Video Services, Comcast; Michelle Webb, Executive Director of Content Strategy and Acquisition, Verizon FiOS; Glenn Goldsmith, VP, Programming, Mediacom; and Depelsha McGruderSVP, Business Operations for Centric on a panel moderated by Tom Umstead, Programming Editor, Multichannel News.  The panel will address the constantly evolving relationship between programmers, distributors, advertisers and audiences.

Panels at the conference will address how multicultural audiences are evolving, the impact of new technologies on the business of traditional media, and the evolution of advertising in an increasingly multicultural, multiplatform world.

Organized by Horowitz Associates, one of the media industry's leading providers of multicultural and Hispanic research, the Forum will also deliver valuable research and insights.  Adriana Waterston, Horowitz' VP, Marketing and Business Development, will present findings from Horowitz's newest quantitative and ethnographic studies on how Black, Hispanic, Asian, and White urban consumers are adopting digital platforms, alternative screens, and social media, and how these technologies are impacting traditional TV behaviors.  ESPN's Ed Gordon, Senior Director of Distribution and Audience Research, and Julie Perlish, Senior Director of Advertising Analytics will be presenting a case study titled "ESPN's Brand Path to Innovation for Reaching the U.S. Hispanic Sports Fan."

The March 14th event attracts an audience of about 400 media industry, technology, and advertising executives.  Pre-registration is strongly recommended as seating is extremely limited.  For more information about the Forum agenda and speakers, and to register, please visit Limited sponsorship and speaking opportunities are also available.

For more information about Horowitz Associates Market and Multicultural Research, visit

Kirstyn Nimmo  
(914) 834-5999

SOURCE Horowitz Associates