Mar 23, 2011, 07:30 ET from Cinram International Income Fund

Addition Of Warner Bros Global Digital Op Executive Underscores Company's Capabilities And Direction

TORONTO, March 23 /PRNewswire-FirstCall/ - (TSX: CRW.UN) In a further move signifying their commitment to emerging digital technologies, Cinram International Inc. has appointed John Crosier to the newly created position of Senior Vice President, Digital Architecture and Delivery.  Crosier brings over 16 years of supply side home entertainment experience, the past seven focused intensively on digital delivery and operations on the studio side.

Earlier this year, Cinram, one of the world's largest manufacturers and distributors of packaged media acquired digital media company 1K Studios as part of its broader initiative to expand into digital platforms.

In his new role, Crosier will be responsible for expanding the design of the company's digital services, capabilities and delivery solutions for both current and future customers.  He will be tasked with developing market opportunities to capitalize on Cinram's leading expertise in the media, entertainment and digital fields, as well as overseeing the digital supply side mechanics and operations. Crosier will report to Steve Brown, Cinram's Chief Executive Officer, and work in tandem with the newly formed digital team including Matt Kennedy, 1K Studios' President and Ben Higgins, Cinram's VP, Emerging Markets and Innovation. He will be based in Los Angeles.

"Highly reputable within the industry, experienced with a proven track record, John brings a great perspective to our digital team," said CEO Steve Brown.  "He has first hand insight into the digital supply chain and delivery methods to meet the ever changing needs of our customers."

"Cinram is one of the first manufacturers to really dive into digital," said Crosier.  "I'm excited about the opportunity to drive, influence and be the industry leader in what is undoubtedly the future of this business."

Crosier moves to Cinram from Warner Bros. where he served as Executive Director of Global Operations for nearly four years. There he delivered dramatic growth both domestically and internationally, preserved the studio's status as an industry leader in the digital supply chain and established benchmarked systems against digital trends and emerging technology. Until his appointment at Cinram, Crosier also acted as the Digital Ambassador for the industry's Digital Entertainment Group, leading many initiatives and task forces, including helping to develop universal standards and reporting methods. He will continue to working closely with the DEG.

Prior to Warner Bros., Crosier served as Director of Global Operations at Studio411, leading strategic direction of operational policies, objectives, and initiatives. He has further operational, fulfillment and marketing experience with TMI Sales, PDS/New Roads, New Line Home Entertainment and 20th Century Fox International Home Entertainment. Crosier hails from Bethlehem, PA and received a dual Bachelor of Science in Operations Management and Marketing from Fairfield University.

About Cinram

Cinram International Inc., an indirect, wholly-owned subsidiary of the Fund, is one of the world's largest providers of pre-recorded multimedia products and related logistics services. With facilities in North America and Europe, Cinram International Inc. manufactures and distributes pre-recorded DVDs, audio CDs, and CD-ROMs for motion picture studios, music labels, publishers and computer software companies around the world. Cinram now also provides distribution and logistics services to the telecommunications industry in North America through its wireless subsidiaries. The Fund's units are listed on the Toronto Stock Exchange under the symbol CRW.UN. The Cinram group of companies now also incorporates 1K Studios, a digital media firm based in Los Angeles specializing in building enhanced consumer experiences for movies, TV shows, music, books and games. For more information, visit .

Certain statements included in this release constitute "forward-looking statements" within the meaning of applicable securities laws.  Such forward-looking statements include statements concerning the possible effects of the transactions described herein, and the likelihood of their successful completion. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Fund, or results of the multimedia duplication/ replication industry, to be materially different from any future results, performance or achievements expressed or implied by such forward looking statements. Such factors include, among others, the following: the Fund's ability to retain major customers; general economic and business conditions, which will, among other things, impact the demand for the Fund's products and services; multimedia replication industry conditions and capacity; the ability of the Fund to implement its business strategy; the Fund's ability to invest successfully in new technologies and other factors which are described in the Fund's filings with the securities commissions.  These risks may affect the achievement of the expected results of the transactions described herein.  There can be no assurance that the said transactions will be successfully completed or that, if completed, the expected consequences will result in whole or in part, and the deviations from such expectations may be material.

SOURCE Cinram International Income Fund