Circa Partners with DEFY Media's Entertainment News Brand Clevver for Coverage of San Diego's Comic Con 2016
NEW YORK, July 21, 2016 /PRNewswire/ -- Circa, the new online video news and entertainment site that debuted this week to great fanfare, announced Thursday it is partnering with DEFY Media, the leading digital programmer for 13-34 year olds, and DEFY's top-ranking entertainment news network Clevver, to produce up-to-the minute news dispatches from San Diego Comic Con 2016 ("SDCC").
Reporting daily from SDCC, Clevver's team will produce multiple segments that go in-depth around the excitement and activity happening behind the scenes at the annual event, which draws tens of thousands of young, digitally-savvy attendees. The news segments will explore the wide-ranging events and trends millennials care about most, with the content appearing on Circa.com, Circa's social platforms, and Clevver's YouTube and Facebook channels. Clevver, which has more than 14 million followers across its social platforms, generates hundreds of millions of video views per month.
Circa, which launched its ground-breaking website Monday, Circa.com, delivering new generation consumers a unique platform for video-centric and mobile-friendly news, entertainment and humor. Its original content has already garnered worldwide attention, from an animated prediction of what the first Donald Trump-Hillary Clinton debate will look like to its debut documentary Seized, which won the Anthem Film Festival's top short-form documentary award last weekend in Las Vegas.
"Comic Con is a premier summer entertainment event for millennial audiences, and Circa is thrilled to partner with DEFY to leverage the extraordinary talent and wit of the Clevver team," said Circa Chief Creative Officer, John Solomon. "Our viewers will love Clevver's take on what matters at ComicCon. It's the perfect celebrity correspondent team for our growing audience."
Added Thao Hoang, DEFY Media's senior vice president for business development: "Circa is an exciting new platform that will allow Clevver to extend the reach of our incredibly popular brand to new audiences. We're excited to partner with Circa on the production of exclusive behind-the-scenes content for this year's anticipated event."
Circa will distribute and promote the segments via Circa.com and its social channels at Facebook.com/circa, @Circa on Twitter, @CircaNews on Instagram. Additionally, Circa will leverage additional promotion across DEFY's vast media and social network, connecting with over 125 million monthly viewers.
In addition to the website coverage, Circa and Clevver will also produce an evening newscast segment about Comic Con for Sinclair Broadcast Group, Inc. (Nasdaq: SBGI) the largest television broadcaster in the United States and largest local news producer.
The Comic Con project is expected to be the first of multiple collaborations between Circa and DEFY Media over the next year, aimed at creating engaging, ground-breaking news content for millennial consumers across multiple platforms.
ABOUT CIRCA AND SINCLAIR
Circa LLC was established last fall as an independent company funded by Sinclair Digital Ventures, a subsidiary of Sinclair Broadcast Group, Inc. It offers video-rich news and entertainment for new-generation consumers demanding video-first, personalized content, tailored for their mobile devices. Circa's website and soon-to be-release iOS and Android apps are powered by special technology called 'atomization' that transforms every mobile screen into a unique self-discovery opportunity. Read the same documents reporters used to build the story, watch video out-takes of an interview, test your knowledge of complex issues, donate to charitable causes, and drive a 360-degree news experience. Each atom seamlessly integrates and embeds video, polls, quizzes, documents, and virtual reality experiences. For more information, visit circa.com
Sinclair is one of the largest and most diversified television broadcasting companies in the country. The Company owns, operates and/or provides services to 173 television stations in 81 markets, broadcasting 484 channels and having affiliations with all the major networks. Sinclair is the leading local news provider in the country, as well as a producer of live sports content. Sinclair's content is delivered via multiple-platforms, including over-the-air, multi-channel video program distributors, and digital platforms. For more information, visit www.sbgi.net.
ABOUT DEFY MEDIA
DEFY Media is the top digital producer and programmer for 13-34 year olds. Each month, DEFY-produced content generates 800 million video views and reaches 125 million viewers across our 60 million YouTube subscribers, 80 million unique web visitors and consumers of our apps, which have been downloaded over 25 million times. DEFY Media brands include Smosh, recently named by Variety as the top brand for 13-17 year olds, Clevver and Screen Junkies, home to the Emmy-nominated digital series "Honest Trailers". The world's top brands partner with DEFY to build immersive advertising solutions that deliver unparalleled access to this influential audience. With uniquely integrated capabilities in content development, studio production, distribution and promotion, DEFY Media is built for content delivery in the digital age. Please visit us at www.DEFYMedia.com.
SOURCE Circa
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