LOS ANGELES, July 22, 2020 /PRNewswire/ -- CircleAround Powered by Girl Scouts, a media brand and digital media living guide for adult women who seek values-based content, officially launched on circlearound.com. CircleAround is a digital media site operated by One GS Media, a wholly owned subsidiary of Girl Scouts of the USA. CircleAround content will delight, intrigue, and inform women, helping them create the purpose-driven lives they desire for themselves, their families, and their communities as they navigate the different stages of their adult lives.
CircleAround content and the brand itself are rooted in Girl Scout values including Service, Honesty, Friendship, and Respect. The site will share more than 300 new pieces of content a month across verticals including Inspiration, Wellness, Work, Money, Food, Parenting, Relationships, and News. Content in the forms of articles, long and short form blogs, videos, podcasts, and sliding galleries will be centered on usefulness, from multiple perspectives, and will include stories of Gold Award Girl Scouts and Girl Scout alum, who are changing the world every day.
Actress and singer, Hailee Steinfeld, and actress, Kate Walsh are joining CircleAround for the launch to reveal the "CircleAround Inspiration Wall," which creates a space for women to come together, highlight each other's success, and spread kindness and positivity. Users can submit a message about an inspirational woman in their life through video or photo and post it to the Inspiration Wall for other users to view.
"Women are always more impactful when we are united, empowered, and supported. We all have different life experiences and lessons we have learned along the way that we can share to help others along their journeys. I'm excited to work with CircleAround who is bringing women at every point in life from across the world together," said Hailee Steinfeld.
Kate Walsh added, "Now more than ever, there is so much power in women coming together to discuss and connect on shared experiences. If we can truly listen and learn from one another, and work to lift each other up, we can make positive impacts for women of all ages and backgrounds today, and for future generations to come. CircleAround is doing just that and I'm thrilled to support the brand and be a part of the launch."
CircleAround's slate of original content includes:
- Parenting: Help Your Kids Take Action Against Racism
- How to have honest and real conversations with your kids about racism and teaching the value of diversity and inclusion, and embracing our differences.
- Work and Money: How to Make a Budget: The Ultimate Guide
- A step-by-step guide to set yourself up for budgeting success so you can stop worrying about money once and for all.
- Wellness: When Your Mom Doesn't Want to Hear About Your Prozac
- Looking past her mother's disapproval of medication management for anxiety and depression, a CircleAround writer accredits the pills for saving her life.
- Relationships: How Technology Helped Love Win
- When COVID-19 and restrictions on large gatherings cancelled a couple's July 2020 wedding, 75 family and friends from all over the world came together for a ceremony hosted via video conference.
- Inspire: Minnesota Mother of Adopted Black Sons Protest Floyd Death
- How a mother of two adopted Black sons held her own protest in a conservative, mostly white, Minnesota town when none of her friends would join her.
A significant portion of the CircleAround ethos is the firm belief that women's voices must be heard and respected. For too long, women's voices – particularly those from Black and other communities of color – have been silenced or marginalized. In the coming months, CircleAround will announce more information on an advisory group to guide their work in Diversity & Inclusion. More about the CircleAround pledge on Diversity and Inclusion can be found here: https://circlearound.com/post/our-pledge-on-diversity-and-inclusion.
CircleAround also formed a new partnership with I Am That Girl (IATG), a 1.2M+ person online community for young women around the world to connect and gain strength by sharing their stories. I Am That Girl was created by author and inspirational speaker, Alexis Jones. "I am thrilled to partner with CircleAround. The site has incredibly valuable content for women. Knowing that CircleAround also gives back to Girl Scouts makes it that much more exciting to be a part of," said Alexis Jones. "The IATG audience is a fierce group of young women looking to connect and make changes in their communities and the world, which perfectly syncs up with the CircleAround ethos and content."
"We are proud to offer CircleAround as a platform for women to come together and support one another while providing useful, informative and inspirational resources from a variety of viewpoints," said Christine Butler, COO, CircleAround. "Through our impactful content, CircleAround is helping women create the lives they want for themselves, their families and their communities, in whatever way they define it."
At launch, more than 60 female writers will contribute content. The editorial team includes Katka Lapelosová who joins CircleAround as a staff writer. Katka is a Girl Scout Alum and has written for USA Today, Fodor's Travel, Reader's Digest, The Huffington Post, among other publications. She was previously part of the editorial team at SheKnows Media, a women's lifestyle website and video production company. Simbi Hall also joins CircleAround as a staff writer. A filmmaker and graduate of NYU's Tisch School of the Arts, Simbi is an alumna of AFI's "Directing Workshop for Women" and "The Guy Hanks & Marvin Miller Screenwriting Fellowship" at USC.
Beginning in August, signature launch partner Verizon Business will debut a weekly panel series on CircleAround featuring Tami Erwin, CEO of Verizon Business and special guests. The series is part of a partnership with the National Association of Women Business Owners (NAWBO) and CircleAround which also includes one-to-one mentorship and content celebrating the achievements and lessons from female small business owners.
Signature launch partner, Shutterstock, the creative platform for compelling content and innovative tools, is providing CircleAround with meaningful and inspirational visual content from their collection of images and videos, helping champion accurate, equal, and authentic representation of women in imagery.
One GS Media is the for-profit company owned by Girl Scouts of the USA (GSUSA). One GS Media operates the digital media site, CircleAround Powered by Girl Scouts, and revenue is distributed to GSUSA so the organization can further its mission of building girls of courage, confidence and character who make the world a better place.
Follow CircleAround on social:
Instagram, Facebook, Pinterest: @CircleAroundOfficial
CircleAround is a digital media site where women come together to find community & content that supports, informs, and inspires them wherever they're at in their life's journey. CircleAround uniquely fills the gap in content for women by offering true utility and taking a holistic approach, encompassing the diversity of perspectives & needs of our readers. As a wholly-owned subsidiary of Girl Scouts of the USA, CircleAround is rooted in Girl Scout values and supports the Girl Scouts mission of developing girls of courage, confidence and character who make the world a better place.
About Girl Scouts of the USA:
Girl Scouts is 2.5 million strong—more than 1.7 million girls and 750,000 adults who believe in the power of every G.I.R.L. (Go-getter, Innovator, Risk-taker, Leader)™ to change the world. Their extraordinary journey began more than 100 years ago with the original G.I.R.L., Juliette Gordon "Daisy" Low. On March 12, 1912, in Savannah, Georgia, she organized the very first Girl Scout troop, and every year since, Girl Scouts honors her vision and legacy, building girls of courage, confidence, and character who make the world a better place. Girl Scouts is the preeminent leadership development organization for girls. And with programs from coast to coast and across the globe, Girl Scouts offers every girl a chance to practice a lifetime of leadership, adventure, and success. To volunteer, reconnect, donate, or join, visit www.girlscouts.org.
About Rogers & Cowan PMK:
Rogers & Cowan PMK is the preeminent integrated marketing and communications agency in global entertainment. The agency represents more than 500 of the most prominent and influential actors, musicians, producers, directors, content creators and athletes in the world, and creates distinctive integrated marketing campaigns for some of the largest brands and Fortune 500 companies across the globe.
As the industry leader in brand PR and Marketing, the agency has a full end-to-end marketing and business consultancy operation, including distinct practice groups in brand development, business strategy, research and analytics, creative, content, awards, digital, social, experiential and activation, partnership and integration, fashion, influencer, and paid media.
With offices in Los Angeles, New York, Nashville, Miami, and London, R&CPMK is part of the Octagon Sports and Entertainment Network.
About Shutterstock, Inc.:
Shutterstock, Inc. (NYSE: SSTK), directly and through its group subsidiaries, is a leading global provider of high-quality licensed photographs, vectors, illustrations, videos and music to businesses, marketing agencies and media organizations around the world. Working with its growing community of over 1 million contributors, Shutterstock adds hundreds of thousands of images each week, and currently has more than 330 million images and more than 18 million video clips available.
Headquartered in New York City, Shutterstock has offices around the world and customers in more than 150 countries. The company's brands also include Bigstock, a value-oriented stock media offering; Shutterstock Custom, a custom content creation platform; Offset, a high-end image collection; PremiumBeat, a curated royalty-free music library; and Shutterstock Editorial, a premier source of editorial images for the world's media.
Verizon Communications Inc. (NYSE,Nasdaq: VZ) was formed on June 30, 2000 and is celebrating its 20th year as one of the world's leading providers of technology, communications, information and entertainment products and services. Headquartered in New York City and with a presence around the world, Verizon generated revenues of $131.9 billion in 2019. The company offers voice, data and video services and solutions on its award-winning networks and platforms, delivering on customers' demand for mobility, reliable network connectivity, security and control.