Circulon Reboots Free App Launch With Giveaway of 4,000 Skillets

VALLEJO, Calif., June 7, 2011 /PRNewswire/ -- Rectifying a minor technical blip that occurred on the first-day launch of its first-ever and highly popular culinary app, Circulon Cooks!, the gourmet cookware brand re-launches its in-demand, free app with a generous skillet giveaway that has even more sizzle than before.  

(Photo: http://photos.prnewswire.com/prnh/20110526/NY09240 )

While the original May 26 launch kicked-off with a generous offer to award the first 3,000 consumers who downloaded the app a free Circulon Skillet (including free shipping), Circulon has boosted this unique offer to now reach the first 4,000 consumers.  By giving a free product away with download, Circulon is proving to be as much a pioneer in the app world as it has been for the last 25 years in the culinary world.

According to Circulon, the response to Circulon Cooks! among the more than one thousand consumers and bloggers who downloaded the app on May 26 has been exceedingly positive, spurring many thrilled users to post enthusiastic comments about the app on the brand's social media sites.  

"We're proud to share our expertise in delicious, easy cooking with a fun and intuitively designed application that millions of users of the iPad can access whenever they'd like," says Suzanne Murphy, Vice President of Marketing at Meyer Corporation, U.S.  "Our new app will help time-strapped cooks at every skill level quickly master cooking techniques, such as stovetop grilling, sauteing, stewing, searing, and roasting that are the basis of many delicious, healthy meals.  The number of time-strapped cooks is on the increase as women, who are still primarily in charge of getting family dinners on the table, now account for 49.8% of the U.S. workforce."*

Designed to be an immediate and complete knowledge reference tool for healthy cooking, Circulon's full-spectrum app includes the following resources: delicious recipes, which are stored and accessible in one convenient place with planned updates; ingredient shopping lists that can be generated for each recipe; short and concise 2-3 minute long videos demonstrating standard cooking techniques; definitions for various cookware pieces; useful hints and tips such as how to get a flavorful sear for the perfect steak by patting dry the meat prior to cooking; and special offers and promotions for Circulon cookware and bakeware.  In addition, fresh content of new recipes and videos will be available for uploading throughout the year, keeping the Circulon Cooks! app updated and topical.  

The Circulon app provides users with the flexibility and convenience of being able to link to the brand's website, www.circulon.com, to purchase product online or to learn more.  Exclusive offers, such as discounts and gift with purchase offers will also be available by linking to www.circulon.com.  Moreover, the new app makes it effortless to link to Circulon's Facebook and Twitter social media sites for additional culinary information, and to join the brand's growing community of avid cooks and health enthusiasts.

The Circulon Cooks! iPad app echoes the brand's ongoing educational mission, which is focused on finding cooking solutions for time-starved Americans eager to prepare delicious, nutritious meals at home.  Along with the launch of the iPad app, Circulon develops a bi-annual, lifestyle-oriented Cook Great – Look Great™ newsletter with numerous articles, recipes and profiles of healthy cooking experts, which it distributes at retail events nationwide.  The launch of the iPad app comes on the heels of Circulon's 25th anniversary milestone. The highly successful, long-standing cookware brand is renowned for pioneering innovative products and features.  The first to combine durable hard anodized aluminum with nonstick coating – an invention that revolutionized the cookware industry – Circulon is among the first in the industry to introduce an iPad app.  

A boon to health-conscious cooks looking to cook with less fats, and anyone who wants to limit clean-up time in the kitchen, Circulon cookware features the brand's signature TOTAL® Nonstick Food Release System.  This superior Hi-Low wave technology, coupled with the most advanced, metal-utensil safe nonstick surface available offers extraordinary food release and lifelong durability.  Preparing foods that are usually prone to sticking is never a challenge as all foods easily slide off the cooking surface, even when little or no oil or butter is used.

One of the world's leading brands of hard-anodized nonstick cookware, Circulon was introduced in 1985 as the first hard-anodized nonstick cookware.  Continuously offering consumers the latest advancements in cookware technology, the growing line includes the following collections: Circulon Contempo, Circulon Elite, Circulon Elite Platinum and Infinite Circulon.  Widely available at major department and specialty stores nationwide, Circulon is offered by Vallejo, California-based Meyer Corporation U.S., the largest cookware company in the country.  In addition to Circulon, brands sold by Meyer Corporation, U.S. include Anolon®, BonJour®, Farberware®, KitchenAid®, Rachael Ray®, Paula Deen® and SilverStone®.

*Bureau of Labor Statistics, April 2010

SOURCE Circulon