Cirkul Delivers 100,000 Surprise Giveaways Amid Big Game Commercial Debut with Adam Devine

Cirkul's inaugural Big Game commercial comes to life for thousands of lucky recipients as a result of Adam Devine's AI fail

TAMPA, Fla., Feb. 10, 2025 /PRNewswire/ -- Cirkul announced today the delivery of 100,000 Limited Edition Starter Kits nationally as part of its Big Game commercial debut. The hydration brand, which transforms how beverages are developed, distributed, and enjoyed, teamed up with actor Adam Devine and director Peter Berg to orchestrate its inaugural ad. The commercial cleverly breaks the fourth wall, resulting in a groundbreaking real-life giveaway of 100,000 Starter Kits to lucky recipients all across the nation.

The commercial follows Devine on a comedically frantic journey to fulfill his wife's last-minute request for Cirkul, which helps increase her water intake in a convenient, delicious, and fun way. While racing around town and raving about the brand's 100+ flavor options, the ad shows Devine unknowingly placing an order for 100,000 Cirkul Starter Kits through his phone's AI assistant.

In an unexpected turn, the Cirkul team, with the support of Gridwise, the leading platform for gig workers, sprang into action to fulfill his order, bringing the commercial to life by coordinating the delivery of 100,000 orders to the doorsteps of real people across America as the Big Game unfolded. In the end, Adam met his goal of making hydration easier for his wife and 100,000 others who got to experience Cirkul – a new way to drink more water – for themselves.

"We wanted to capitalize on the platform our Big Game commercial debut offered by engaging with Americans beyond the TV screen to show them how Cirkul is answering the call for a beverage option that's not one-size-fits-all," said Garrett Waggoner, founder and CEO of Cirkul. "We hope viewers enjoyed Adam's comedic quest, but most of all, we wanted to get Cirkul in people's hands on a major scale so they, too, can see firsthand how Cirkul helps people drink more water."

A rapidly growing and profitable company valued at $1 billion, Cirkul is meeting changing consumer demands in the beverage space. Through its reusable range of water bottles that integrate seamlessly with its novel and patented technology, the Cirkul Sip® cartridge, Cirkul lets consumers personalize their beverages by switching between water and any flavor setting with the turn of a dial – offering 150+ beverage options from vitamin-enhanced waters and sports drinks to iced coffee and teas, all with zero calories, sugar, or artificial colors. Cirkul continues to resonate with consumers – currently one of the fastest growing items in Walmart and Amazon – and the brand is producing 500x more product today as compared to five years ago.

For more information about Cirkul, please visit DrinkCirkul.com or follow along on Instagram, TikTok, X, and Facebook.

About Cirkul

Cirkul is a rapidly growing company transforming how beverages are developed, distributed and enjoyed. Cirkul is a new way to drink more water – a customizable, reusable water bottle system with 150+ Sip® flavor cartridge options across a wide range of brands for diverse benefits, occasions, and usages. Made in the U.S., Cirkul was founded in 2018 by college teammates Garrett Waggoner and Andy Gay and is based in Tampa, Florida. A full range of product offerings is available at DrinkCirkul.com, and Cirkul is also available at Walmart, Target, Amazon, Kroger, and grocery and retail stores nationwide. Learn more at DrinkCirkul.com and join the community on Facebook, LinkedIn, Instagram, Tik Tok and X.

SOURCE Cirkul