LOS ANGELES, Sept. 18, 2012 /PRNewswire/ -- Sean "Diddy" Combs and CIROC Ultra Premium Vodka have partnered with Maxim to select the FIRST CIROC Military Brand Ambassador. This dedicated individual will work with other members of the brand's marketing team to create programming that resonates with members of our armed forces while placing an emphasis on social responsibility.
All non-active military personnel of "honorable" discharge or military spouses will be encouraged to submit an original video on maxim.com/CIROC identifying why they would be the ideal candidate to represent the CIROC brand within the U.S. military community. CIROC and Maxim will select the top 10 candidates and publish their entries on Maxim.com for friends, family, and colleagues to vote them into one of the top 5 finalist spots. Combs and the brand will then select the official winner and introduce him or her during the CIROC Veteran's Day celebration on November 12th at the Lewis-McChord Joint Base in Washington State.
A strong supporter of the US Military, Sean "Diddy" Combs states, "I have always been in awe of the level of commitment and dedication exhibited by the men and women of our armed forces. I am honored to have the opportunity to work with a member of our Armed Forces."
In addition to receiving a 6-month contract and programming stipend, the newly appointed ambassador will join Sean "Diddy" Combs at the Veteran's Day event to celebrate and commemorate the achievements of the armed forces. To find out more about this program please visit www.maxim.com/CIROC
About CIROC Ultra Premium Vodka
CIROC Ultra Premium Vodka is made using French Mauzac Blanc and Ugni Blanc grapes, which are distilled five times, providing a crisp, clean taste and citrus nose. CIROC launched nationwide in September 2003. In October 2007, DIAGEO - the world's largest spirits, wine and beer company - made spirits history by entering into a strategic alliance with entertainment entrepreneur Sean "Diddy" Combs, in which Mr. Combs and Combs Enterprises assumed the lead on all brand management activities for CIROC. The makers of CIROC Vodka launched two new flavors - CIROC RED BERRY and CIROC COCONUT - in February 2010. Both are made with vodka distilled from fine French grapes and infused with natural coconut/wild berry and other tropical/fruit flavors. © 2012 Imported from France by DIAGEO, Norwalk, CT.
Maxim magazine is the largest young men's lifestyle magazine in America reaching over 9 million readers each month. Maxim Digital encompasses Maxim.com and reaches more than 3 million unique visitors each month. Maxim magazine is published in 23 countries and distributed in 52 territories worldwide.
SOURCE CIROC Ultra Premium Vodka