LOS ANGELES, Jan. 17, 2013 /PRNewswire/ -- CIROC® Ultra Premium Vodka is the official vodka of the 2013 Sundance Film Festival and will be featured at all official events, as well as at the Sundance Channel HQ.

For ten days, beginning January 17th, filmmakers and industry leaders will be treated to specialty CIROC cocktails at the festival's most coveted events including the New Frontier Premiere Party, A Celebration of Music in Film and the Award Ceremonies.  CIROC will also provide the soundtrack to the week's festivities courtesy of a special guest DJ at Sundance Channel HQ.

"We are very excited to join the Sundance Film Festival and the Sundance Channel in celebrating the spirit and creativity of independent film and filmmakers," said Sean "Diddy" Combs. "Encouraging the creation of art is important to me.  I love to see independent filmmakers bring new and innovative platforms to our culture. It's inspiring.  CIROC Vodka is the perfect addition to the Sundance Film Festival - we're known to inspire great celebrations and Park City will be no exception."  Combs has become more involved in film as an Executive Producer of the Oscar winning "Undefeated" and partner on The Weinstein Company's critically acclaimed "Lawless." 

During this past holiday season, CIROC Ultra Premium Vodka and Esquire Magazine partnered to challenge aspiring filmmakers with the CIROC 'Ultra-Premium Cut' contest. Aspiring filmmakers were tasked to create a CIROC social responsibility ad focusing on safe celebration. John Ryan Johnson, an MFA candidate at New York Tisch School of the Arts, was the grand prize winner. Click here to view the ad that aired on national television: http://bit.ly/CirocFY13NYEConsumerCommercial

ABOUT CIROC VODKA
CIROC Ultra Premium Vodka is made using Fine French grapes, which are distilled five times, providing a crisp, clean taste and citrus nose. CIROC launched nationwide in September 2003.  In October 2007, DIAGEO - the world's largest spirits, wine and beer company - made spirits history by entering into a strategic alliance with entertainment entrepreneur Sean "Diddy" Combs, in which Mr. Combs and Combs Enterprises assumed the lead on all brand management activities for CIROC. The makers of CIROC Vodka launched two new flavors - CIROC RED BERRY and CIROC COCONUT - in February 2010 and CIROC PEACH in November 2011. The brand was named 2011 Spirits Brand of the Year by Market Watch. © 2013 Imported from France by Diageo, Norwalk, CT. Celebrate Life Responsibly.

For more information please contact:

Ben Russo, Ben@emcbowery.com or Jackie Gonzalez, Jackie@emcbowery.com of EMC|Bowery at 323.857.0007

SOURCE CIROC Ultra Premium Vodka