CIROC Ultra Premium Vodka and Sean 'Diddy' Combs 'Give Away Miami' With Summer Cabana Contest

"Official Vodka of Summer" and Entertainment Mogul Launch Twitter Contest to Give Lucky Winner Lavish Labor Day Weekend in Summer's Favorite City

Jun 21, 2010, 08:00 ET from CIROC Vodka

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NEW YORK, June 21 /PRNewswire/ -- To help ring in the summer in style, CIROC Ultra Premium Vodka, the "Official Vodka of Summer," and Sean "Diddy" Combs today announced the nationwide launch of a luxurious, first-class cabana contest on Twitter. The contest, which debuted first to thousands of CIROC Twitter followers on June 6, 2010, invites adult consumers to submit 140-character tweets about a variety of summer-related topics for the chance to win a sophisticated Labor Day weekend getaway to Miami from September 4 through September 7. 

As part of the contest, the winner and his or her guests will be treated to round-trip airfare to Miami, lodging at a premium South Beach hotel, $4,000 in spending, a private yacht complete with gourmet chef, spa treatments, passes to CIROC-sponsored events, and of course, a private poolside cabana on Labor Day at a prominent venue.

"As the 'Official Vodka of Summer,' CIROC vodka and I want to provide loyal CIROC fans the chance to take over the sexy city of Miami and live like a celebrity this Labor Day weekend," said Combs, who entered into a strategic marketing alliance with the spirits brand more than two years ago. "We know our consumers deserve the best -- and we're excited to provide them with experiences they can only get from CIROC vodka."

To enter The CIROC Cabana Contest, adult consumers must submit weekly now through July 30 their 140-character tweets on a variety of summer-related topics that will be announced on the official CIROC Twitter page, twitter.com/OfficialCiroc. Weekly promotional prizes will be awarded to consumers three times a week, and the grand prize winner will be announced on August 9.

To support the contest, the CIROC brand will have marketing support through cabana-themed point-of-sale materials in select spirits retailers throughout the country.  Consumers and CIROC fans can find out more information on the brand's Twitter page or at fine retailers across the country.   

For more information, visit www.ciroc.com or the CIROC Facebook page.  Fans can also follow the brand on Twitter (@OfficialCIROC) to stay in the know all summer long.

No matter what way you decide to celebrate this summer, the makers of CIROC vodka remind you to celebrate life responsibly and always use a designated a driver.

ABOUT CIROC

CIROC Vodka is made using French Mauzac Blanc and Ugni Blanc grapes, which are distilled five times, providing a crisp, clean taste and citrus nose. This ultra-premium vodka launched nationwide in September 2003.  In October 2007, DIAGEO - the world's largest spirits, wine and beer company - made spirits history by entering into a strategic alliance with entertainment entrepreneur Sean "Diddy" Combs, in which Combs and Sean Combs Enterprises will take the lead on all brand management activities for the CIROC brand. CIROC, 40% Alc./Vol. (80 proof), is imported by DIAGEO. Celebrate Life Responsibly.

Contacts


DIAGEO

Taylor PR

Tammy Thompson

Bryan Pierce / Alexandra Sklansky

Tammy.Thompson@diageo.com

bpierce@taylorpr.com / asklansky@taylorpr.com

203-229-4876

212-714-5784 / 212-714-5702



SOURCE CIROC Vodka



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http://www.ciroc.com