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Cision finalise l'acquisition de l'Argus de la Presse, entreprise basée à Paris

Cision logo. (PRNewsFoto/Cision)

News provided by

Cision Ltd.

Jul 11, 2017, 03:00 ET

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Cision élargit ses offres internationales de veille et d'analyse médias avec sa présence en France

CHICAGO, 11 juillet 2017 /PRNewswire/ -- Cision, un fournisseur mondial de logiciels pour les professionnels de la communication et du marketing, a finalisé l'acquisition de L'Argus de la Presse, une société française spécialiste de la veille et des études des médias. La clôture de cette acquisition, combinée à l'introduction récente de Cision sur le New-York Stock Exchange (NYSE : CISN), renforce encore la position de l'entreprise à l'échelle mondiale pour offrir un service inégalé aux professionnels de la communication et des médias.

Cision étend son offre Cision Communications CloudTM à la clientèle française, et les clients existants du groupe bénéficieront d'un meilleur accès au contenu et au suivi des médias français.

« En combinant la veille média proposée par l'Argus de la presse à notre plateforme Cision Communications Cloud, notre savoir-faire et notre expertise à l'international n'ont jamais été aussi avancés », déclare Kevin Akeroyd, CEO of Cision. « Les professionnels de la communication et des relations publics bénéficieront ainsi de services renforcés à travers le monde, et nous sommes particulièrement fiers d'étendre notre offre à nos clients français en leur apportant des services de distribution, des bases de données multimédias, et des solutions d'analyse parmi les plus avancées dans le secteur de la communication. »

Cision continue à s'engager activement auprès des communicants et à améliorer sans cesse ses services. Sa récente introduction en bourse offrira à la société une capacité financière accrue. Et avec les solutions et le savoir-faire apportés par L'Argus de la presse, Cision continuera à innover et à développer Cision Communications CloudTM, la plate-forme la plus complète pour identifier les influenceurs pertinents, organiser et diffuser des campagnes, et mesurer l'impact des médias.

A propos de Cision

Cision (NYSE: CISN) est un fournisseur mondial de logiciels permettant d'accompagner les professionnels de la communication et du marketing dans l'identification des influenceurs clés, la diffusion des contenus stratégiques et la mesure d'impacts. Pour plus d'informations sur les offres et services, ainsi que sur Cision Communications Cloud ™, visitez www.cision.com et suivez Cision sur Twitter @Cision.

Contact:
Nicolas Jaunet
Marketing et Communication
Direction Stratégie & Développement
[email protected]

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