BOSTON, April 14, 2016 /PRNewswire/ -- Red Sox fans can now cheer on their favorite team at the gas pump as CITGO has been named a "Proud Partner of the Boston Red Sox." Throughout the 2016 baseball season, the CITGO brand will be brought to life in a bold way through customized co-branded activations at more than 400 CITGO stations in the New England area and in stadium at Fenway Park.
Rallying consumers and trade partners, the CITGO stations will be sporting red and navy beginning in early May, with Red Sox and CITGO co-branded creative, including pump toppers, exterior signage, in-store materials, fun consumer giveaways, employee accessories and much more.
Through the CITGO mobile app, consumers will have the opportunity to enroll in Club CITGO for the chance to win baseball-themed rewards and prizes. During each Red Sox home game, attending fans will also be encouraged to participate through video board promotions to join Club CITGO.
"For decades, the iconic CITGO sign in Kenmore Square has been linked to the Red Sox and Fenway Park," said Red Sox Executive Vice President, Partnerships, Troup Parkinson. "Through this new partnership, we are pleased to formalize that connection, and look forward to celebrating the relationship throughout the season."
In July, CITGO will also be launching its Boston Red Sox Spirit Pump initiative. At participating CITGO locations in the Boston area, a gas pump will be designated as the Red Sox Spirit Pump. Each time a consumer pumps gas from July through October at these specified pumps, a portion of the proceeds from the sale will be donated to the Red Sox Foundation, benefitting underserved children in the Boston community.
"With more than 400 CITGO stations throughout New England participating in this campaign, we at CITGO recognize and appreciate the loyalty of Red Sox fans when they visit us at our stations almost every day," said Alan Flagg, CITGO Assistant Vice President of Supply and Marketing. "As a proud partner of the Boston Red Sox for the 2016 season, we look forward to fueling good and fueling Red Sox pride for our customers, our Marketers and Retailers and all of the Boston community."
The Spirit Pump initiative is just one way that CITGO and its local Marketers and Retailers are hitting a home run with the CITGO Fueling Good® program, which encourages everyone in communities like Boston to get involved and share the responsibility for improving the lives of others.
To catch the action with CITGO and the Red Sox this summer and to learn more about how CITGO is fueling good in the community, visit www.fuelinggood.com.
About the Red Sox Foundation
The official team charity of the Boston Red Sox, the Red Sox Foundation has distributed over $83 million to support programs serving children and families across New England. The Foundation's efforts are primarily focused on its cornerstone programs: the Red Sox Scholars Program, which provides tutoring, mentoring, enrichment programs and a college scholarship to academically talented but economically disadvantaged Boston public school students; the Red Sox Foundation's RBI and Rookie League youth baseball and softball programs serving more than 1,500 inner city teens each summer; the New England Red Sox Service Scholarship program providing scholarships to high school seniors in CT, VT, ME, RI and NH based upon community service; the Massachusetts Little League Initiative supporting up to 200 little league teams in the Commonwealth, the Home Base Program, a Red Sox Foundation and Massachusetts General Hospital partnership providing clinical care for veterans returning from Iraq and Afghanistan with combat stress and traumatic brain injury; The Dimock Center in Roxbury, serving more than 60,000 low-income families in Boston's most disadvantaged neighborhoods; and The Jimmy Fund, supporting breakthrough cancer research at the Dana-Farber Cancer Institute.
CITGO is committed to giving back to the local communities it serves through its network of locally owned CITGO locations. CITGO Marketers and Retailers in Massachusetts own and operate nearly 120 CITGO locations and are proud to support their communities. For more information on the positive impact of the locally owned CITGO stations, visit www.fuelinggood.com.
CITGO, based in Houston, is a refiner, transporter and marketer of transportation fuels, lubricants, petrochemicals and other industrial products. The company is owned by CITGO Holding, Inc., an indirect wholly owned subsidiary of Petróleos de Venezuela, S.A., the national oil company of the Bolivarian Republic of Venezuela. For more information, visit www.CITGO.com.